Conducting a successful Grand Opening in a saturated market

On opening day the newest  STC gym in Gothenburg had: 98,238 daily views 545 Likes on Facebook 2000 Google searches 47 requests for directions STC Training Club is a growing gym chain in Sweden that recently opened a new location in Sweden’s second largest city, Gothenburg. A google maps search for gyms in Gothenburg reveals at

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PinMeTo 2016 Sneak Preview

2015 was a crazy, intense, and all in all wonderful year for PinMeTo. We’ve expanded both in terms of people and offices, continued to refine and upgrade the platform, and made a pretty significant pivot in terms of long term goals by moving from business listing to aiming to become the number 1 location marketing

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Do you really hear your customers?

They talk, but do you listen? Not too long ago most companies did not have customer service for social media. It was frowned upon and considered requiring resources that the company didn’t have. The general view was that phone and email support was enough. Today, all major companies that are up-to-date with the world know

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PinMeTo Wins Gold In Eniro Tech Challenge

PinMeTo won gold as of four finalists among 154 startups in Eniro’s open innovation competition Eniro Tech Challenge. Eniro launched the Tech Challenge competition to find partners and technologies to help them build the best service for local search in Sweden and improving local search, communication and marketing for companies is what we do, live

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Facebook Local Awareness Ads Arrives In Sweden

Facebook’s Local Awareness Ads has finally launched in Sweden. Facebook rolled out the Local Awareness Ads in the US in October last year and has expanded to more countries during the past year and it has finally arrived in Sweden. So what is a Facebook’s Local Awareness Ad? In Facebook’s own words: Our new local

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