Since the 1960s, Biltema has been offering a wide variety of accessible, quality products, from auto parts and construction tools to leisure items in the Nordics. Recognising the growing importance of local online searches, especially for the retail industry, Biltema had pursued local marketing to boost online engagement and in-store visits.
This case study explores their journey with PinMeTo, highlighting their strategic use of local SEO, effective local customer engagement, and strong customer support.
.png?width=5051&height=2841&name=Local%20Search%20Marketing%20Explained%20(2).png)
Biltema started using PinMeTo's Location Marketing platform, with Listings as the primary feature to boost their local presence across the Nordics. The Conversations tool later became instrumental for Biltema’s Customer Support team in monitoring customer interactions and reputation management, while Posts became an essential in their localized social media marketing.
Centralized management through PinMeTo Listings enabled Biltema to ensure accurate and consistent business information across all digital platforms as well as remove numerous false/ duplicate listings that were harming their visibility.
The tool also gave them access to their listings’ data insights such as traffic sources, actions users performed on listings, number of views and more, helping them understand and improve their local marketing in retail even further.
Biltema onboarded their 80+ local store managers into PinMeTo Posts platform, providing them with an intuitive tool to schedule and publish localized content on social media platforms.
PinMeTo has revolutionized our approach to local social media management. It allows us to effectively tailor and synchronize our social media interactions for each store, ensuring localized, engaging content for our customers.
With a few educational sessions and training, Biltema’s staff got up to full speed and started using the tool daily primarily to manage localized content on Facebook.
PinMeTo Conversations provided an easy-to-use, centralized platform for Biltema’s Customer Support to enhance their daily processes and reduce manual taskload. The team could now assign tickets, add internal notes, and craft responses on all types of customer interactions on every online channel from one place.
The new Bulk Replies feature streamlined Biltema's reputation management on Google, enabling them to respond to multiple reviews simultaneously with a variety of saved templates. This not only saved time but also enhanced trust among customers and improved their standing with Google's algorithms.
