AI Search Optimization in 2025: Five Must-Know Tactics for Multi-Location Brands
AI is rewriting the rules of search. Discover 5 tactical ways multi-location brands can boost visibility in AI Overviews, ChatGPT, and Perplexity.
What’s New in Local Search
Updates, news, and the latest trends in Local SEO.
Google has just launched its June 2025 core algorithm update
On June 30, Google began rolling out its second broad core update of the year, following the major March 2025 update. As with all core updates, this rollout is designed to improve the overall quality of search results—impacting rankings across industries. The rollout is expected to take up to three weeks to complete.
They emphasized this is a regular, broad core update designed to better surface relevant, satisfying content for searchers from all types of sites.
Recent Google Core Update Timeline:
- June 2025: Begins June 30, expected to roll out over ~3 weeks
- March 2025: Early March to mid-April (notable volatility)
- December 2024: Mid-December (short rollout)
- November 2024: Mid-November to early December
- August 2024: Mid-August to early September
Why this matters
- Core updates often cause noticeable shifts in website rankings.
- While the goal is to improve search quality, these updates can lead to both positive and negative changes in a website's visibility.
- Website owners should be prepared for potential fluctuations in their Google search rankings and organic traffic during and after the rollout.
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