Updates, news, and the latest trends in Local SEO.
Core updates influence both website rankings and how your locations show up on Google Search & Maps
Discover how AI search engines like Gemini and GPT are transforming local SEO and learn to optimize your brand for better visibility in 2026.
Lean AI SEO hacks to optimize your brand for AI-driven search results with clear structure, verified local listings, and strong trust signals.
Optimize Instagram for local discovery to boost your brand's visibility and drive foot traffic by leveraging location tags, user-generated content, and consistent local presence.
AI is rewriting the rules of search. Discover 5 tactical ways multi-location brands can boost visibility in AI Overviews, ChatGPT, and Perplexity.
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Discover how Google's latest update lets businesses integrate WhatsApp and SMS into Google Business Profiles, enhancing real-time customer engagement.
Learn how multi-location brands can rank in AI overviews to boost visibility, trust, and drive customers to your locations across search and social platforms.
Discover the top Google Business Profile updates for 2025. Learn actionable tips to optimize visibility, enhance engagement, and dominate local search.
Boost your brand’s reach with PinMeTo's Apple Business Connect integration - real-time updates, deeper insights, and top Apple Maps visibility for every location.
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Discover how SearchGPT is transforming local search for multi-location brands with AI-driven strategies to optimize visibility and customer engagement.
Google has already rolled out its AI-generated overviews (formerly Search Generative Experience) in the US, and it is set to transform local search, particularly for businesses with multiple locations. Here's what this means for local marketing in Europe and how businesses can adapt.
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Discover how Apple Maps for Web enhances local marketing with broader accessibility, consistent user experience, and new opportunities for multi-location brands.
We were able to enhance our organic position on Google for generic keywords, such as 'Espadrille in Barcelona' and generated €130,000 of extra sales from Google-generated traffic alone in the first 6 months.
Head of Marketing
Toni Pons
We’ve received a customised offer, suitable for the organisational structure of AVIA, and the customer support was very helpful and friendly. As a result, we've got higher click rates and visibility on Google.
Brand & Project Manager Europe
AVIA
I sent a massive list of parkings, and after two weeks or so, Google Business metrics were like, boom, they skyrocketed. Not only in views or number of impressions, but the number of directions. It was like, maybe plus 1,000%.
Head of Marketing
Aimo Park
Our consulting and content expertise perfectly complements Pinmeto's platform!
Director of Owned Media
GroupM Sweden
...The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies
Digital Communicator
XL-BYGG
While managing 15 locations I was sitting and keeping track of them manually, it is so easy now when I can publish all the posts at the same time by just selecting the locations I need.
Social Media & PR Manager
Capio
The communication was great because I was talking to just one person. The PinMeTo support team fills everything in your tool. It's easy.
Head of Marketing
Epaka
Being able to just log on in the mornings and have everything consolidated into one location is just so easy, especially because we have 600+ stores and it's our job to oversee any community management there.
Senior Content and Social Media Executive
Barnardo’s
With PinMeTo we managed to get control of our online presence for all our clinics. It’s very easy to use the tool, when adding new locations or handling location updates.
Marketing Coordinator
Smile
PinMeTo has saved us a lot of time by giving us the tools to remove unofficial content and manage our locations across platforms in an easy to understand way, all mixed together with a couple of good laughs.
Head of Marketing
STC Gym