We are hiring! Customer Support Representative!

About PinMeTo

PinMeTo is a marketing technology platform for multi location businesses to reach local customers and drive sales from online platforms. Including Facebook, Google, Instagram, Apple, Foursquare, Twitter, and thousands of other directories, apps and online services people use to find businesses. PinMeTo is in the midst of an exciting expansion and it is a great time to join. Having left the startup phase we are now scaling up with both regards to product development and market presence.

About the team, culture and office

The Customer Success team, is in many ways the heart of the PinMeTo customer experience. We take care of the onboarding process, educate our customers and support them whenever it’s needed, both in the simple tasks but also complex matters. We are the friendly and reliable voice (mostly by chat, e-mail and video conference) that our customers meet when they are digitally frustrated or need guidance for strategic and tactical decisions. Our company culture is based on freedom, responsibility, inclusiveness and diversity. We are in it for the long haul and value a healthy life/work balance. We also know better than to take ourselves too seriously and rarely miss up on a chance to make things fun. We don’t do dresscode (really, you should see our CEO, great guy but not a suit), office amenities include the “normal stuff” such as brewery and skateboard ramp and the office is located in central Malmö close to restaurants and public transport.

This is you

You are a digital native, comfortable communicating and working in a digital environment You are a doer. You get shit done You are creative and look for possible solutions when facing an obstacle You like to be hands on, but have the ability to have an holistic view You are a team player, but resourceful on your own as well On top of that, you are social, structured, effective and curious

Why are you the perfect match?

Just like the rest of the team you understand and appreciate the real value of a great customer experience, both in the simple matters and complex projects. We work in a rapidly moving part of the industry and our customers often need our expertise.

But what matters most is that you are social and have excellent communication skills, both written and spoken, in Swedish and English. Additional language is highly valued since our customers are located all over the world. We also see that you have preferably minimum 2 years experience with complex B2B customer support.

The position is fulltime and based in Malmö.

Sounds like fun? Then we’d would love to get to know you! Send your resumé and cover letter to jobs@pinmeto.com and if you have any questions about the opening, don’t hesitate to contact Björn Handell at bjorn.handell@pinmeto.com

Google is laying down the law on company names

How your company is named in Google My Business matters, and Google is taking action

Google has long said that when it comes to listing your company the only information that should be used is whatever is on the sign out front. What that means is that if your company is called "M-Mart" then every store in your Google My Business account should be called M-Mart and nothing else. No city names, no street names, no landmarks. In the past, Google has been pretty lenient about letting companies bend these rules but that appears to be coming an end.

Don't reinvent the wheel!

Many companies choose to use additional information in their GMB store names because they think it makes it easier on their customers to find the place they are looking for. So instead of M-Mart, they'll use M-Mart Malmö because the more information the better right?

Wrong, and here's why. Google automatically shows the locations that are nearest to the customer when they do a google search or maps search. Generally speaking, the consumer could care less which store is the closest unless the offering differs drastically from store to store. Additionally, the address is always displayed in the results making the additional information redundant.

You're sabotaging your own insights!

Google doesn't just make up rules for the heck of it. How you name your company is extremely important because your Google insights for direct searches and indirect searches are based on whether or not the search spelled your company name exactly correct. In other words, a search for m-Mart, M mart, M-mart, or m mart would all be considered indirect searches since the company name is "M-Mart". Any deviation from that name is an indirect search. So you can only imagine what will happen when you name a place M-Mart Saint Louis.

Indirect searches are an important metric because when things are done right, they represent consumers who found you by a categoric search instead of by name. These are consumers who have made a purchase decision but haven't decided on a provider. The graph below is actual customer data and shows a huge shift in direct and indirect search results. At the end of the graph there is a spike in direct searches and a corresponding drop in indirect searches. What's interesting is that it doesn't represent a change in customer behavior, Google just made it easier for them to have a direct search.


Google takes over

Google has recently begun disregarding company preference and enforcing its' guidelines for search and maps. This means that they are actively changing company names to match their regulations. Your best bet as a company is to be proactive and ensure that you are adhering to Google's guidelines now.

If you have any questions on the subject or want help making sure your company is listed correctly, just give us a shout at hello@pinmeto.com!

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