As a leading provider of location marketing and management tools for multi-location brands, PinMeTo is excited to announce it has made available its places data to Overture Maps Foundation, an open source maps initiative founded by industry leaders, amongst them are Amazon Web Services (AWS), Meta, Microsoft, and TomTom, and operating under the Linux Foundation. By providing their places data to the foundation, PinMeTo is one of the first companies in the local marketing field to contribute directly to Overture, supplying accurate Point of Interest (POI) data sourced straight from brand owners.
Contributing data to Overture not only strengthens PinMeTo's mission to enable brands with multiple locations with accurate online representation but also supports the creation of reliable, easy-to-use open map data for the globe.
"We are proud to be one of the first in our field to contribute data sets to Overture," said Daniel Merkelsson, Co-Founder & CSO at PinMeTo. "Our data will contribute to Overture's mission to develop reliable and easy-to-use open map data, ensuring that brands are accurately represented across the digital landscape. By providing direct POI data from business owners, we're setting a new standard for data reliability and helping to shape the future of open map data."
Enhancing Global Mapping Ecosystems
By providing data to Overture, PinMeTo becomes part of a global, collaborative movement—helping make high-quality map data more accessible and accurate for everyone.
PinMeTo’s data will help:
- Improve Data Accuracy: Ensure that location information displayed on maps is current and verified directly by brand owners, reducing discrepancies and enhancing user trust.
- Expand Reach for Brands: Enable brands to be more easily discovered across multiple platforms, including Facebook, Amazon, and TomTom, increasing visibility and customer engagement.
- Support Open Source Initiatives: Contribute to the global effort of creating accessible and interoperable map data through open source collaboration.
About PinMeTo
PinMeTo offers a B2B SaaS platform for multi-location brands to optimize the management of business information, online conversations, and messaging across all major online search, maps and social media networks. Providing multi-location brands with the marketing tools needed to effortlessly connect with their target customers to outshine competitors in search, map, and social media networks, empowering them to thrive in the digital world.
