Daniel Melkersson

PinMeTo - Location Ads Q&A with the experts at GroupM

For expert advice on using location ads, we reached out to our friends at GroupM, one of the world’s largest digital media agencies.

Local SEO Multi-Location Product Updates

10 reason why PinMeTo is crucial for all businesses with multiple locations

Discover why PinMeTo is essential for businesses with multiple locations, helping you manage digital presence, improve local SEO, and ensure data consistency across platforms effortlessly.

Boost your online presence by structuring your listings min

Multi-Location Product Updates Listings & Citations

PinMeTo - Boost your online presence by structuring your listings

Centralise multi-location listings for consistent branding. Boost Google metrics & capture Discovery searches. Streamline with PinMeTo. Get a free audit.

Google Business Profile Product Updates Listings & Citations

PinMeTo - Citations are almost dead

Navigate listing evolution: From early SEO to customer-driven channels. Optimize Google Business Profile. Claim your free visibility audit now!

Local SEO Product Updates Industry

Gas stations and local SEO trends

Explore how declining brand loyalty impacts gas stations and the rise of mobile map searches. Learn how PinMeTo enhances visibility across platforms.

Local SEO Google Business Profile How-to Guides Google Maps

Google Rankings: Key Factors

Unlock the secrets to improving your Google Local Rankings. Explore SEO tactics, offers data consistency tips, and helps boost foot traffic.

Multi-Location Product Updates How-to Guides

PinMeTo - Google’s Community Feed: a guide for multi-location brands

Google introduced Community Feed in Maps, highlighting local changes for users & businesses in 2020. Discover its impact, usage tips, and how it bridges customers of multi-location brands.

Local SEO How-to Guides

Guide: The difference between SEO and Local SEO

We’ve heard about Local SEO for quite some time, but it’s now more important than ever. If you’re a multi location business without a local SEO strategy, you’re losing out big time.

Multi-Location How-to Guides

3-step COVID Guide for multi-Location Store Brands

With the second wave of COVID-19 spreading globally, many multi-location brands are once again having to coordinate store closures or service changes across regions.

Multi-Location

What physical stores should expect this holiday shopping season

For physical stores, the big question about this unusual holiday season is: will people be shopping online? The answer is "yes" – but with some important differences. Find out what those are & how your multi-location store can adapt

Multi-Location How-to Guides

How Google recommends prepping your brand for a post-COVID world

We used Google’s research to create a checklist your multi-location brand can follow to be in the best position during and after the pandemic.

Local SEO Google Business Profile Product Updates How-to Guides

PinMeTo - How to Get Into Google’s Local Pack: Checklist

Unlock the secrets to ranking in Google's Local 3-pack. Discover what the Local Pack is and actionable steps to boost your local visibility. Request a free audit now!

Reviews & Reputation Product Updates How-to Guides

PinMeTo - How to manage and respond to online reviews

Turn negative reviews into opportunities for growth. Discover the power of facing and rectifying customer feedback.

Multi-Location Social Media How-to Guides

How to manage your multi-location brand's online response to COVID

Here’s a 3-step guide for managing your multi-location brand’s response to the coronavirus situation.

PinMeTo - How & why to set special opening hours

Ensure holiday shoppers trust your brand's hours. Learn the importance of setting accurate special opening hours and easy ways to update them across all locations.

Local SEO Multi-Location Product Updates How-to Guides

PinMeTo - How to prepare your local SEO for summer road trip

Summer 2020 will be the summer of road trips. Here’s what your multi-location brand can do to prepare.

Product Updates Social Media How-to Guides

PinMeTo - How to use Facebook Local Posts to drive global engagement

Facebook values local brand engagement. Dive into Brand vs. Local Pages, leverage local posts for reach, and hear insights from Asics.

How-to Guides

How to Use Google Business Messages to Turn Online Searches Into Offline Visits

Customers increasingly prefer to message brands directly, and Google’s Business Messages are a vital messaging tool for communication between brands and customers.

Huawei + PinMeTo: together for better location visibility

PinMeTo is a strategic partner for Huawei’s launch of Petal Search. Huawei is the latest privileged partnership for PinMeTo to add to its growing list of integrated networks and directories.

Announcing our industry-first Instagram posting feature

PinMeTo has launched a feature that allows multi-location brands to publish posts to one, some, or all of their locations’ local Instagram accounts at once.

PinMeTo - Inspiring brand responses to coronavirus

We want to highlight some positive changes brands are making to better serve customers during these uncertain times, when businesses have to adapt to stay afloat.

Local SEO Google Business Profile

Local SEO Google Core Update 2019

Explore insights on Google's Core Update 2019, its impact on SEO, and the importance of proper Google My Business configuration.

Covid Trends: Spike in Hardware Store Searches

2020's store uncertainties spiked online searches. Using PinMeTo data on hardware stores, the article explores digital's lasting value.

Multi-Location Reviews & Reputation Social Media

Location Ads for multi-location brands

Explore how location ads boost foot traffic for multi-location brands, leveraging Google & Facebook structures. Insights from GroupM. Reviewed 2023.

PinMeTo - Location Marketing Seminar Copenhagen

Come meet us and share breakfast at SOHO Copenhagen the 22nd of November

Multi-Location How-to Guides

Location Marketing Buzzwords You Needed to Know in 2019

A quick guide of key marketing terms in 2019 for anyone who wants to brush up their your location management vocabulary.

Manage all of your Instagram accounts using PinMeTo

Manage all your Instagram accounts effortlessly with PinMeTo's new feature, streamlining responses and reducing complexity for multi-location brands. Discover seamless engagement today.

Local SEO Product Updates Social Media

PinMeTo- Omnicom partners with PinMeTo for better Local SEO

Omnicom Media Group, one of Scandinavia's top agencies, will be an important partner for strengthening PinMeTo's position as Scandinavian market leader.

Reviews & Reputation Product Updates

PinMeTo - Online reviews - Listen & Respond

Find out in our second of a series of three posts that will help you to understand the importance of reviews!

Reviews & Reputation Product Updates

PinMeTo - Online reviews pt. 3 - The mystery behind Star Ratings

You don’t want a 5 star average. Ironically, or maybe not depending on how skeptical you are, the optimal star rating for companies is between 3.5 and 4.5 stars.

Local SEO Product Updates

PinMeTo Entering a Rapid Growth Phase

PinMeTo's next phase: New leadership, fresh funding, and global expansion. Dive in to see how they're reshaping the future of local search tech!

PinMeTo - PinMeTo Live: Location Marketing 101

In September, we are hosting two events in Stockholm and Malmö. Join us for breakfast and let us share our knowledge with you!

Multi-Location Product Updates How-to Guides

PinMeTo Now Supports Google's Business Messages

Unlock streamlined communication with PinMeTo! Manage all Google Business Messages for multi-location brands in one hub. See how top brands elevate their customer interaction

Multi-Location Product Updates

PinMeTo opens office in Portugal

Boost your brand's visibility with PinMeTo. Now in Lisbon, PinMeTo specialises in location marketing for multi-location businesses.

Multi-Location Reviews & Reputation Product Updates

PinMeTo x Trustpilot: together for easier reputation management

Earlier this year, PinMeTo partnered with Trustpilot to make it easier for multi-location brands to boost their online presence.

PinMeTo - Partnership with Nordic Morning Group

PinMeTo and Nordic Morning Group have partnered to allow multi-location brands to reach local customers and drive more revenue through PinMeTo technology.

Posts to Facebook Local Pages earn much more engagement than Brand Page posts. Learn how your multi-location brand should be using Local Page posts in our latest article

Local SEO Reviews & Reputation Listings & Citations

Google Local Search by Photo - The New Local Search

Explore Google's image-based search from 2019, focusing on visuals for local searches, and its impact on business listings.

Google Business Profile Product Updates How-to Guides

PinMeTo - Set your special opening hours

Ensure your holiday hours are up-to-date on Google Business Profile and other platforms to avoid customer confusion and boost trust. Learn how to manage special hours effectively.

Multi-Location Google Business Profile Reviews & Reputation How-to Guides

3 Ways to Prepare Your Multi-Location Business for the Valentine’s Day

Prepare your multi-location business for Valentine's Day with accurate location info, engaging content, and responsive review management to attract and retain customers.

How-to Guides

What Are UTM Codes And How To Use Them?

Learn about UTM codes: what they are, their parameters, benefits, and how to set them up to analyse traffic sources.

Local SEO

What does the re-opening mean for local SEO?

Post-pandemic location marketing will be less about offline versus online, and more about how brands can get their offline and online working together.

Google Business Profile Reviews & Reputation Product Updates Listings & Citations

PinMeTo - What is Google My Business Q&A?

Maximize Google Q&A for your business. Navigate its significance, and manage multiple listings effortlessly with PinMeTo. Boost engagement and trust.

Multi-Location Listings & Citations

Zero-click searches are increasing | How multi-location brands can adapt

More than half of Google searches end without a click – are your listings showing people what they need to see at a glance?