3-step COVID Guide for multi-Location Store Brands

With the second wave of COVID-19 spreading globally, many multi-location brands are once again having to coordinate store closures or service changes across regions. We’ve got 3 tips to guide your response.

1. Update your hours & services

There are many networks that publish your brand’s locations’ opening hours, some of the biggest of which are Google Maps, Facebook, Apple Maps, and Foursquare. If you aren’t using a location marketing tool, you will need to update each location on each network manually.

Be sure to stay up-to-date with the latest directives from the regional authorities in every region your brand has locations, as non-essential business operations continue to be put on hold in areas affected by the pandemic.

2. Communicate your changes

You can also take the chance to relay important health and safety updates from regional authorities to your audience, or remind your audience to wash their hands and avoid contact with others.

In addition to updating your customers, it’s important to listen to what your customers are saying to you.

While the amount of reviews you receive may decrease with reduced storefront hours, homebound people may spend more time on social media. Stay updated on the comments and mentions happening across all your social media platforms and accounts.

Please stay safe, and follow any public health guidelines your local authorities have recommended. If you have any questions about how to manage your multi-location brand’s response, please get in touch and we’ll be happy to help.