What Are UTM Codes And How To Use Them?

The efforts of any modern marketer should be measured and analysed with actual numbers. You should know where your leads and traffic are originating from, and UTM codes are useful for this purpose. These snippets of code can improve marketing analytics from decent to excellent.

Urchin Traffic Monitor” This appellation is derived from the web analytics software Urchin Tracker, which served as the foundation for Google Analytics. UTM code is, in a nutshell, a string of text appended to the end of a URL that allows you to monitor visits to that URL.

What Does It Do And Why Use a UTM Code?

You can track 5 different parameters:**

1. Medium - It tracks the type of traffic of your visitor’s origin. The parameter is utm_medium_ and it will display sources like cpc (cost per click), social, referral, email, etc.

2. Content - It tracks which link was clicked in case you have multiple links pointing to the same URL. The parameter is utm_content.

• A deeper understanding of your visitors’ behaviour. Improved visitor behaviour comprehension.
• Tracking the efficacy of various marketing channels.

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How We Recommend Setting It Up in PinMeTo Places - Listings.

?utm_source={{network}}_location&utm_medium=organic&utm_campaign={{storeid}}

How We Recommend Setting It Up in Location Posts

?utm_source={{network}}_location&utm_medium=social&utm_campaign={{storeid}}

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