Product Updates
Every release, and what changed
The record of every PinMeTo release since 2023: what changed, which product it affects, and who can use it. A release with a full article links to it. Everything else has its line here.
95 releases, newest first
September 2026
Compact location selector
The location selector is now a compact Locations (n) button with a Clear option, and Schedule update sits in the footer of Listings pop-ups, next to Update.
Location Reports & Presence
A plugin for Claude and Codex that turns your PinMeTo data into branded location reports and scores how findable your locations are, out of 100.
Read moreIn this release
-
A scan that scores how findable your locations are across search, maps, AI answers and AI agents, out of 100, with a ranked list of what to fix first.
Videos on Google Business Profiles
Add videos to your locations' Google Business Profiles from the Media tab. Videos can be up to 30 seconds and 75 MB, at 720p or higher.
PDF export for Portfolio View
Export one PDF for your whole portfolio from the Places AI dashboard, with key metrics, health scores and conversion rate across the sites in your scope.
Action Links as PinMeTo fields
Action Links are now PinMeTo fields, with one editor for every link type. The links a listing is eligible for are sent to Google when you publish.
Benchmark for conversion rate
Places AI shows how your conversion rate compares with a benchmark, over 3 or 12 months.
August 2026
Listings Manager
Listings Manager resolves listing data conflicts on Google, Facebook, and Bing automatically, inside the risk limits you choose. High-risk fields stay manual.
In this release
-
Pause a Listings Manager policy
You can now pause an active Listings Manager policy.
Favorite site in Places AI
Set a favorite site, and opening Places AI from outside the app takes you straight to it instead of the portfolio view.
3-month and 1-year view in Places AI
Switch Places AI between a 3-month and a 1-year view and comparison, in both portfolio and site views.
July 2026
AI Agent chat in Portfolio View
Chat with the AI Agent across the sites in your portfolio and ask questions at portfolio level.
Custom content
Show a location's own custom field under its name on the Locator, and a longer one in the Local Page footer. Text fields only, set up through CS.
Reorganized location details page
The location details page is grouped into a cleaner set of sections. Same fields and same data, nothing removed.
Portfolio View
Places AI now opens on a portfolio of every account you can reach, with health scores weighted by account size and a scope picker to drill into one.
June 2026
Side pane on the location details page
A pane on the right of the location details page for moving between sections. It also brings back the network pages in the Insights tab.
Local time and distance formats in Store Locator
Opening hours show in 24-hour or AM/PM format and distances in kilometres or miles, based on the visitor's browser. Visitors can switch the distance unit.
Custom map pin colour in Store Locator
Choose the colour of the map pins in your Store Locator under Pin Color in Account Settings.
May 2026
AI Agent chat for every Places AI user
People with the User role can now chat with the AI Agent in Places AI, not only owners. Everyone sees answers about the locations they have access to.
April 2026
Bulk attribute editor for all users
The editor for updating attributes on many locations at once is now open to every user.
Local Campaigns
Create local content once and activate it as an organic Google Post through PinMeTo and as paid local ads through SpiderAds, per location, across five networks.
Places AI for users, not only owners
Places AI now shows in the product switcher for users with the User role, not only for account owners.
AI-generated location descriptions
A Places AI agent writes short and long location descriptions for each network, so a brand voice reaches every listing without being typed out per location.
March 2026
Fill missing data agent
A Places AI agent finds locations with missing email addresses and phone numbers, and proposes the values for you to review before anything is published.
Places AI navigation and Actions section
Places AI gets its own navigation, and your recommended actions move out of a pop-up into a section of their own.
Conflicts in the health score
The Places AI health score takes network conflicts into account and suggests an action to fix them.
Accept suggested Google attributes in bulk
Take the attributes Google suggests for your locations into Listings in one step. Only attributes you have not already set in Listings are taken.
Posting habits in the health score
The Places AI health score now counts how often and how recently you post on Google and Facebook, with recommendations to improve it.
February 2026
Store Locator and Local Pages
A store locator for your own website plus a landing page per location, both fed by the same Listings data you already keep in PinMeTo.
Filters in the Networks Log
The Networks Log gets proper filters, including one on data field, so you can find which change went where.
New product selector and settings menu
A redesigned product selector for moving between PinMeTo products, and a new settings menu.
Filter for the API request log
The API request log in Account Settings has a filter, so a specific request is quicker to find.
January 2026
Places AI report as a PDF
Download a share-ready PDF of your Places AI key metrics, trends and potential per funnel stage, for colleagues who do not use the platform.
Try the AI Agent before activating it
Start a chat with the AI Agent in Places AI before you activate AI. It asks you to activate, inside the chat, only when your data needs to go to the language model.
Conversion rate in Places AI
Places AI shows your conversion rate, the share of listing views that lead to an action, compared with the previous 90 days.
Location Reports skill
Ask your AI assistant for a monthly, quarterly, half-year or annual report and get a branded PDF or PowerPoint covering Google, Facebook and Apple Maps.
Public API in Account Settings
The Public API is now visible to every customer in Account Settings.
2026
Places AI
Places AI gives your locations three health scores, benchmarks them against comparable brands, and proposes the next actions you can hand to a colleague.
In this release
-
Collaborative recommendations
Assign a Places AI recommendation to a colleague, claim one yourself, and track its state, so the next action has an owner instead of sitting in a shared list.
-
Competitive benchmarking
Each brand health score comes with a benchmark against a peer group of comparable PinMeTo accounts, matched on your vertical, your number of locations, and your region.
-
Brand health scores
Three scores for how findable your locations are, how attractive they look, and how easy it is to act on them, measured across every network you are connected to.
-
Recommendations engine
Places AI proposes the next actions that would raise a score, separated into organization-wide fixes and work a local manager can pick up.
November 2025
Your AI Agent
Ask your AI Agent a question about your locations in plain language and get an answer drawn from your own PinMeTo data.
October 2025
Locations API v4
Updates pushed from your own systems now publish to the connected networks automatically, with no separate publish step. v4 also handles hybrid and service-area businesses alongside storefronts, and carries detailed Google attributes such as amenities, accessibility, and payment options. Moving an existing integration across needs developer work.
September 2025
PinMeTo MCP server
Connect an AI assistant to your PinMeTo data and ask questions in plain language. It works with Claude Desktop without writing code, or with an agent you already run, for listing optimisation suggestions, deeper analysis, and one-off shareable reports.
July 2025
Automatic replies extended to Facebook and Trustpilot
Auto-reply rules now cover Facebook and Trustpilot reviews as well as Google. Edit an existing rule to take in the new networks.
Automatic replies to Google reviews with text
Auto-reply rules used to answer only reviews without text. They now answer every Google review, with or without text, so one rule can cover the whole inbox.
Redesigned Listings dashboard
A To Do list shows what needs attention, ranked by how critical it is: listings with issues, media awaiting review, address differences arriving through the API. Next to it, a 30-day panel tracks rolling average rating, review count, and response rate.
LinkedIn posting
Publish and schedule to LinkedIn Company Pages from Posts: text, one image or several, for any date and time. Duplicate content between LinkedIn and Facebook, Instagram, and Google in either direction. Posts only; Listings and Conversations do not cover LinkedIn.
AI spam detection in Conversations
Conversations now recognises spam, phishing, and nuisance messages and moves them to a separate Spam folder, so they never reach the inbox your team works from.
June 2025
Bulk image upload
Drag and drop up to ten images at once into a location's Media tab, instead of uploading them one at a time.
Images in the Data Completeness score
Location images now count toward the Data Completeness score. A location with no images scores slightly lower, and recovers once you add some.
May 2025
Media API
Manage location images at scale from your own systems: per-location photos, plus brand logos and cover images that can differ by network and location or apply to every listing.
Automatic replies
Reply to Google reviews without text automatically, with rules based on star rating and location. Give each rule several reply variants so the responses do not read identically. Set it up under Automation in Reviews or Conversations.
Overture Maps syndication
Location data you manage in PinMeTo is now part of the open Overture Maps Foundation dataset, backed by Amazon, Meta, Microsoft, and TomTom, so it reaches anything built on Overture. Nothing to configure; it syncs on its own.
April 2025
PTV network
PTV is now a connected network for your location data.
Standalone Facebook Page posting
Connect and post to Facebook Pages that sit outside your location structure, so store pages and standalone brand or theme pages are managed in one place. Posts only.
March 2025
Redesigned Listings Insights
A new Overview page with top-level metrics, trends, and cross-network comparison, and updated charts throughout. The Ratings page adds rating distribution, a sample of unanswered reviews, the best-performing locations by average rating and review count, and Google review links in the export.
Insights API v4
Performance metrics from Google, Facebook, and Apple business profiles, through one endpoint.
WhatsApp and SMS links on Google
Set WhatsApp and SMS messaging links per location on your Google Business Profiles, alongside links to social and messaging platforms, from the location's details page.
Team performance summary
See activity per team member in Reviews and Conversations: conversations assigned, replied to, and closed.
February 2025
Locations rating summary
Rank every location by rating, response rate, and review count, and sort to see which sites are strongest and which need attention.
January 2025
Reputation insights
Reviews and Conversations insights now show average rating per network, rating distribution, and reply rates, with rebuilt charts.
December 2024
Google services
Manage the services listed on your Google Business Profiles from PinMeTo.
September 2024
Apple insights
Insights now covers performance data for accounts connected through Apple Business Connect.
July 2024
Video and Reel thumbnails
Pick the thumbnail for Facebook and Instagram video and Reel posts.
Facebook Stories
Publish Stories to Facebook from Posts.
May 2024
Write with AI
Refine, improve, or expand post copy on the Create Post page with a set of modifiers, then apply the result to the post. An account owner turns it on under Account settings, Features.
Language detection in Reviews and Conversations
Conversations and reviews, new and existing, get a language assigned automatically. Filter by language to bulk reply, triage, or see who is contacting you. Turn it on in Account Settings.
April 2024
Data Completeness
See how complete your location data is across Google, Apple, Facebook, Bing, and the other networks. One score covers all active locations, and clicking a field shows which locations are missing it. Each location also gets its own score, with opening hours, images, and descriptions visible in the table.
Apple Business Connect
The two-way Apple integration went live. A change you make in PinMeTo reaches Apple Maps, Siri, and other Apple services within 24 hours, and data from Apple flows back the same way. Businesses already connected needed to do nothing.
March 2024
Post preview
Add your content, click Preview, and see how the post will look on the network before it publishes. Facebook and Google came first; every other network and post type, including Instagram Stories and Google Offers, followed later the same month.
February 2024
Custom labels in Conversations
Tag conversations with your own labels, by sentiment, product, service, or any theme that matters to you, then filter inboxes and insights by them.
Import and export custom fields
Import and export custom field data as a spreadsheet, so you can maintain it in bulk.
January 2024
Improved networks log
The networks log is rebuilt for reviewing hundreds of location updates across every network at once.
Achievements summary in the Conversations weekly email
The weekly Conversations email now includes a trends section: conversations received, conversations handled, and your team's median response time.
2024
Help me to write
Draft a reply to a conversation or review with AI help, then edit it before you send.
December 2023
Email notifications for scheduled posts
Get an email when a scheduled post publishes, or when it fails.
Edit every field of a scheduled post
Change any field of a scheduled post before it goes out.
November 2023
Bulk updates from the locations list
Update many locations at once straight from the locations list.
Weekly summary email
A weekly email with what came in and how your team handled it.
Duplicate posts to another network
Copy a post published on one network and publish it on another.
Bulk reply
Respond to many conversations at once instead of one by one.
October 2023
Scheduled changes to location data
Schedule changes to opening hours, contact details, long and short descriptions, custom fields, and permanent or temporary closures ahead of time.
Google location images
View and upload the Google images for each location from PinMeTo.
September 2023
Image cropping
Crop post images by hand or from a template.
June 2023
Unlimited scheduling time for Facebook posts
Schedule Facebook posts as far ahead as you need.
Location Page 2.0
A redesigned location page that is easier to work in.
2023
Facebook Reels
Publish Reels to Facebook from Posts.
New Google Insights API
Insights moved to Google's new Insights API, with updated performance metrics for your locations.
Instagram posts, Stories, Reels, and carousels
Publish Instagram posts, Stories, Reels, and carousels through PinMeTo.
Instagram comments toggle, mentions, and relationship status updates
Smaller posting controls for Facebook and Instagram: turn comments on or off per Instagram post, mention other accounts, and post relationship status updates.
Keyword insights
See which search phrases people use to find your locations.
Review answer rate
See which locations reply to their reviews and which leave them unanswered.
Seznam network
Seznam, the Czech search engine, is now a connected network.