Product Updates
Every release, and what changed
The record of every PinMeTo release since 2023: what changed, which product it affects, and who can use it. Every release has its line here.
64 releases, newest first
July 2026
Custom content
Show a location's own custom field under its name on the Locator, and a longer one in the Local Page footer. Text fields only, set up through CS.
Portfolio View
Places AI now opens on a portfolio of every account you can reach, with health scores weighted by account size and a scope picker to drill into one.
May 2026
Local Campaigns
Create local content once and activate it as an organic Google Post through PinMeTo and as paid local ads through SpiderAds, per location, across five networks.
April 2026
AI-generated location descriptions
A Places AI agent writes short and long location descriptions for each network, so a brand voice reaches every listing without being typed out per location.
Store Locator and Local Pages
A store locator for your own website plus a landing page per location, both fed by the same Listings data you already keep in PinMeTo.
March 2026
Fill missing data agent
A Places AI agent finds locations with missing email addresses and phone numbers, and proposes the values for you to review before anything is published.
2026
Places AI
Places AI gives your locations three health scores, benchmarks them against comparable brands, and proposes the next actions you can hand to a colleague.
In this release
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Collaborative recommendations
Assign a Places AI recommendation to a colleague, claim one yourself, and track its state, so the next action has an owner instead of sitting in a shared list.
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Brand health scores
Three scores for how findable your locations are, how attractive they look, and how easy it is to act on them, measured across every network you are connected to.
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Competitive benchmarking
Each brand health score comes with a benchmark against a peer group of comparable PinMeTo accounts, matched on your vertical, your number of locations, and your region.
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Recommendations engine
Places AI proposes the next actions that would raise a score, separated into organization-wide fixes and work a local manager can pick up.
October 2025
Locations API v4
Updates pushed from your own systems now publish to the connected networks automatically, with no separate publish step. v4 also handles hybrid and service-area businesses alongside storefronts, and carries detailed Google attributes such as amenities, accessibility, and payment options. Moving an existing integration across needs developer work.
September 2025
PinMeTo MCP server
Connect an AI assistant to your PinMeTo data and ask questions in plain language. It works with Claude Desktop without writing code, or with an agent you already run, for listing optimisation suggestions, deeper analysis, and one-off shareable reports.
August 2025
Automatic replies extended to Facebook and Trustpilot
Auto-reply rules now cover Facebook and Trustpilot reviews as well as Google. Edit an existing rule to take in the new networks.
July 2025
AI spam detection in Conversations
Conversations now recognises spam, phishing, and nuisance messages and moves them to a separate Spam folder, so they never reach the inbox your team works from.
Automatic replies to Google reviews with text
Auto-reply rules used to answer only reviews without text. They now answer every Google review, with or without text, so one rule can cover the whole inbox.
LinkedIn posting
Publish and schedule to LinkedIn Company Pages from Posts: text, one image or several, for any date and time. Duplicate content between LinkedIn and Facebook, Instagram, and Google in either direction. Posts only; Listings and Conversations do not cover LinkedIn.
Redesigned Listings dashboard
A To Do list shows what needs attention, ranked by how critical it is: listings with issues, media awaiting review, address differences arriving through the API. Next to it, a 30-day panel tracks rolling average rating, review count, and response rate.
June 2025
Bulk image upload
Drag and drop up to ten images at once into a location's Media tab, instead of uploading them one at a time.
Images in the Data Completeness score
Location images now count toward the Data Completeness score. A location with no images scores slightly lower, and recovers once you add some.
Media API
Manage location images at scale from your own systems: per-location photos, plus brand logos and cover images that can differ by network and location or apply to every listing.
May 2025
Automatic replies
Reply to Google reviews without text automatically, with rules based on star rating and location. Give each rule several reply variants so the responses do not read identically. Set it up under Automation in Reviews or Conversations.
Redesigned Listings Insights
A new Overview page with top-level metrics, trends, and cross-network comparison, and updated charts throughout. The Ratings page adds rating distribution, a sample of unanswered reviews, the best-performing locations by average rating and review count, and Google review links in the export.
Overture Maps syndication
Location data you manage in PinMeTo is now part of the open Overture Maps Foundation dataset, backed by Amazon, Meta, Microsoft, and TomTom, so it reaches anything built on Overture. Nothing to configure; it syncs on its own.
April 2025
Standalone Facebook Page posting
Connect and post to Facebook Pages that sit outside your location structure, so store pages and standalone brand or theme pages are managed in one place. Posts only.
March 2025
Team performance summary
See activity per team member in Reviews and Conversations: conversations assigned, replied to, and closed.
WhatsApp and SMS links on Google
Set WhatsApp and SMS messaging links per location on your Google Business Profiles, alongside links to social and messaging platforms, from the location's details page.
February 2025
Locations rating summary
Rank every location by rating, response rate, and review count, and sort to see which sites are strongest and which need attention.
January 2025
Reputation insights
Reviews and Conversations insights now show average rating per network, rating distribution, and reply rates, with rebuilt charts.
2025
Your AI Agent
Ask your AI Agent a question about your locations in plain language and get an answer drawn from your own PinMeTo data.
Insights API v4
Performance metrics from Google, Facebook, and Apple business profiles, through one endpoint.
PTV network
PTV is now a connected network for your location data.
May 2024
Language detection in Reviews and Conversations
Conversations and reviews, new and existing, get a language assigned automatically. Filter by language to bulk reply, triage, or see who is contacting you. Turn it on in Account Settings.
Write with AI
Refine, improve, or expand post copy on the Create Post page with a set of modifiers, then apply the result to the post. An account owner turns it on under Account settings, Features.
April 2024
Data Completeness
See how complete your location data is across Google, Apple, Facebook, Bing, and the other networks. One score covers all active locations, and clicking a field shows which locations are missing it. Each location also gets its own score, with opening hours, images, and descriptions visible in the table.
March 2024
Apple Business Connect
The two-way Apple integration went live. A change you make in PinMeTo reaches Apple Maps, Siri, and other Apple services within 24 hours, and data from Apple flows back the same way. Businesses already connected needed to do nothing.
Post preview
Add your content, click Preview, and see how the post will look on the network before it publishes. Facebook and Google came first; every other network and post type, including Instagram Stories and Google Offers, followed later the same month.
February 2024
Custom labels in Conversations
Tag conversations with your own labels, by sentiment, product, service, or any theme that matters to you, then filter inboxes and insights by them.
January 2024
Achievements summary in the Conversations weekly email
The weekly Conversations email now includes a trends section: conversations received, conversations handled, and your team's median response time.
2024
Apple insights
Insights now covers performance data for accounts connected through Apple Business Connect.
Import and export custom fields
Import and export custom field data as a spreadsheet, so you can maintain it in bulk.
Facebook Stories
Publish Stories to Facebook from Posts.
Google services
Manage the services listed on your Google Business Profiles from PinMeTo.
Help me to write
Draft a reply to a conversation or review with AI help, then edit it before you send.
Improved networks log
The networks log is rebuilt for reviewing hundreds of location updates across every network at once.
Video and Reel thumbnails
Pick the thumbnail for Facebook and Instagram video and Reel posts.
2023
Bulk reply
Respond to many conversations at once instead of one by one.
Bulk updates from the locations list
Update many locations at once straight from the locations list.
Duplicate posts to another network
Copy a post published on one network and publish it on another.
Edit every field of a scheduled post
Change any field of a scheduled post before it goes out.
Facebook Reels
Publish Reels to Facebook from Posts.
New Google Insights API
Insights moved to Google's new Insights API, with updated performance metrics for your locations.
Google location images
View and upload the Google images for each location from PinMeTo.
Image cropping
Crop post images by hand or from a template.
Instagram posts, Stories, Reels, and carousels
Publish Instagram posts, Stories, Reels, and carousels through PinMeTo.
Instagram comments toggle, mentions, and relationship status updates
Smaller posting controls for Facebook and Instagram: turn comments on or off per Instagram post, mention other accounts, and post relationship status updates.
Keyword insights
See which search phrases people use to find your locations.
Location Page 2.0
A redesigned location page that is easier to work in.
Review answer rate
See which locations reply to their reviews and which leave them unanswered.
Email notifications for scheduled posts
Get an email when a scheduled post publishes, or when it fails.
Scheduled changes to location data
Schedule changes to opening hours, contact details, long and short descriptions, custom fields, and permanent or temporary closures ahead of time.
Seznam network
Seznam, the Czech search engine, is now a connected network.
Unlimited scheduling time for Facebook posts
Schedule Facebook posts as far ahead as you need.
Weekly summary email
A weekly email with what came in and how your team handled it.