3 Ways to Prepare Your Multi-Location Business for the Valentine’s Day

40% of US Valentine’s Day shoppers say they’ll be buying something offline.

Our advice for how your multi-location brand can make the most of Valentine’s Day is surprisingly similar to what we might recommend for a Valentine’s date (not that you’d ever ask us for dating advice): dress up, use your charm, and be a good listener.

Dress Up or Make Sure Your Location Info is Accurate

make sure your locations are looking their best with consistent branding, accurate hours and location information, and proper categorization – searches like “roses” hit their yearly highs in the lead-up to Valentine’s Day, and by being properly categorized on Google Business Profile (formerly: Google My Business) and other directories you’re making sure that those searches lead to you.

Use Your Charm or Post Content and Offers

engaging with potential customers locally and sharing relevant posts or special offers. Your team can engage locally on Facebook by posting to your Local Pages, or on Google through Google Q&A and Google Posts.

Be a Good Listener or Manage Your Reviews

respond to reviews to make your customers feel heard – because after all, everyone deserves to feel special on Valentine’s Day.

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Reviewed: July 2025