PinMeTo - Google’s Community Feed: a guide for multi-location brands

Google’s first attempt at a newsfeed is Community Feed, which focuses on highlighting changes from both users and businesses in 2020. We’ll explain what to expect from this feed and what it means for how customers connect with local businesses. Then, we’ll give three tips for how brands with multiple locations can use it most effectively.

What is Google’s Community Feed?

From Google’s announcement

What Community Feed Means for Multi-Location Brands

“Posts from merchants are now seen twice as much as they were seen before Community Feed’

Let’s Talk Local series, said that during COVID-19, local customers are looking for three things in physical stores: how close they are to home, how clean they are, and how much room they have inside. The Community Feed helps businesses get more attention for their posts so they can talk about safety measures, new products or services, or changes to how they do business.

3 Tips for Using Google Community Feed

1. Remind people of your offerings. Sharing posts or pictures about your stores’ offerings – even if there hasn’t been any recent changes – gives customers the info they need to feel comfortable coming in.

   “Right now, it’s important to upload photos of your employees wearing masks, your customers wearing masks, your customers having social distancing in the store.” - SEO expert Greg Gifford, in our recent interview.

2. here’s our guide for how to do that.

posting to all of your Google listings and responding to reviews for all of your locations.

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