How to Use Google Business Messages to Turn Online Searches Into Offline Visits

Customers prefer to message brands directly, and Google’s Business Messages are a vital messaging tool for communication between brands and customers. Is your multi-location brand set up to answer Business Messages at every single one of its Google listings?

Google calls its Business Messages a way for brands to “meet customers where they are.” And it’s undeniable that customers are on Google: the search giant performed nearly 9 out of 10 online searches worldwide in the past decade.

What Google Business Messages Bring for Brands

75% of consumers prefer to engage with brands through messaging channels instead of traditional channels.

For example, a customer may want to confirm that a store’s hours posted online are accurate before they visit the store – so having Business Messages set up, and spending half a minute answering “We’re open, come on in!” is a quick and easy way to move customers from online searches to offline store visits.

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