What does the re-opening mean for local SEO?

 COVID has sped up the shift to digital, and that shift is here to stay.

But location marketing post-pandemic will be less about offline versus online, and more about how brands can get their offline and online working together.

Searches for “local” + “business(es)”

have grown by more than 80% year over year (Google, 2021)

What this means for brands is that it’s more important than ever to keep location info updated and accurate across all locations and all the platforms they’re listed on, so they can turn that surge in searches into a surge in foot traffic.

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Key takeaways:

• As vaccinations continue & restrictions end, the demand for in-store shopping has returned