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What does the re-opening mean for local SEO?

Daniel Melkersson 1 min read

Originally published

  • Local SEO

 COVID has sped up the shift to digital, and that shift is here to stay.

But location marketing post-pandemic will be less about offline versus online, and more about how brands can get their offline and online working together.

Searches for “local” + “business(es)”

have grown by more than 80% year over year (Google, 2021)

Data-image-focal-point

What this means for brands is that it’s more important than ever to keep location info updated and accurate across all locations and all the platforms they’re listed on, so they can turn that surge in searches into a surge in foot traffic.

book a demo to see how we can help.

Key takeaways:

  • As vaccinations continue & restrictions end, the demand for in-store shopping has returned
Daniel Melkersson

Daniel Melkersson

CRO & Co-founder

Daniel is the CRO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.

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