Skip to main content

What does the re-opening mean for local SEO?

Daniel Melkersson 1 min read

Originally published

  • Local SEO

 COVID has sped up the shift to digital, and that shift is here to stay.

But location marketing post-pandemic will be less about offline versus online, and more about how brands can get their offline and online working together.

Searches for “local” + “business(es)”

have grown by more than 80% year over year (Google, 2021)

Data-image-focal-point

What this means for brands is that it’s more important than ever to keep location info updated and accurate across all locations and all the platforms they’re listed on, so they can turn that surge in searches into a surge in foot traffic.

book a demo to see how we can help.

Key takeaways:

  • As vaccinations continue & restrictions end, the demand for in-store shopping has returned
Daniel Melkersson

Daniel Melkersson

CRO & Co-founder

Daniel is the CRO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.

Recommended Articles

Laptop displaying a map with location pins, representing local business listing management and NAP consistency
Local SEO Multi-Location Listings & Citations How-to Guides

What Is NAP Consistency? The Local SEO Fundamental Every Brand Needs to Get Right

NAP consistency - matching name, address, and phone number across every listing - is a core local SEO signal. Learn what it is, why it matters, and how to audit yours.

Daniel Melkersson
2026 Google Business Profile best practices playbook for multi-location brands
Local SEO Multi-Location Google Business Profile How-to Guides

Google Business Profile Best Practices: The 2026 Playbook

Master Google Business Profile best practices in 2026 with data-backed strategies for multi-location brands to boost local visibility and drive conversions.

Astghik Nikoghosyan
GDPR compliance shield for EU brands choosing a local SEO platform
Local SEO Multi-Location How-to Guides

GDPR-Compliant Local SEO Software for European Brands

Learn what GDPR compliance means for local SEO platforms. Evaluate vendors with our enterprise compliance checklist, built for European multi-location brands.

Marcus Olsson

Subscribe to Our Newsletter

Get local SEO tips, product updates, and marketing insights for multi-location brands delivered to your inbox.

Ready to boost your local visibility?

See how PinMeTo helps multi-location brands manage listings, reviews, and local SEO at scale.

Book a Demo