Daniel Melkersson

CRO & Co-founder

Daniel is the CRO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.

Expertise

Location Marketing StrategyLocal SearchMulti-Location Brand ManagementSaaS Product Strategy

Artikel von Daniel Melkersson (1)

Google AI Overview oberhalb der klassischen Suchergebnisse für eine lokale Unternehmensanfrage

May 18, 2026

Local SEO Multi-Location AI Search

Wie AI Overviews die lokale Suche 2026 verändern

AI Overviews reduzieren organische Klicks um 58 %. So sichern sich Marken mit mehreren Standorten Zitationen in Googles KI-Suchergebnissen, in fünf Schritten.

Daniel Melkersson & Astghik Nikoghosyan

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP