Daniel Melkersson

CRO & Co-founder

Daniel is the CRO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.

Expertis

Location Marketing Strategy Local Search Multi-Location Brand Management SaaS Product Strategy

Artiklar av Daniel Melkersson (1)

Google AI Overview ovanför de traditionella sökresultaten för en lokal företagssökning

May 18, 2026

AI Search

Så förändrar AI Overviews den lokala sökningen 2026

AI Overviews minskar organiska klick med 58 %. Lär dig de 5 stegen företag med flera platser behöver för att bli citerade i Googles AI-sökresultat.

Daniel Melkersson & Astghik Nikoghosyan

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP