Daniel Melkersson

CRO & Co-founder

Daniel is the CRO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.

Ekspertise

Location Marketing StrategyLocal SearchMulti-Location Brand ManagementSaaS Product Strategy

Artikler af Daniel Melkersson (2)

Googles nye ranking-regler i 2026 for brands med flere lokationer

Jun 3, 2026

AI Search

Googles nye ranking-regler i 2026 (for brands med flere lokationer)

Googles CEO og Head of Search har lige bekræftet fem ting om, hvordan ranking fungerer i 2026. Sådan tolker og bruger brands med flere lokationer indsigterne.

Daniel Melkersson

Google AI Overview over de traditionelle søgeresultater for en lokal virksomhedssøgning

May 18, 2026

AI Search

Sådan ændrer AI Overviews den lokale søgning i 2026

AI Overviews skærer 58 % af de organiske klik. Lær det 5-trins framework, som brands med flere lokationer skal bruge for at blive citeret i Googles AI-resultater.

Daniel Melkersson & Astghik Nikoghosyan

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP