Malin Dotevall Banks
Revenue Operations Lead
Malin is the Revenue Operations Lead at PinMeTo, contributing articles on local marketing, social media strategies, and digital presence management for multi-location businesses.
Malin Dotevall Banks writes about Local SEO, Multi-Location, Google Business Profile, AI Search, How-to Guides, Social Media, Product Updates, Listings & Citations.
Expertise
Articles by Malin Dotevall Banks (15)
7 Google Business Profile Updates That Matter in 2026
From AI-generated Q&A to algorithm changes, here are the 7 Google Business Profile updates in 2026 that multi-location brands need to act on now.
Malin Dotevall Banks
Google is laying down the law on company names on Google Business Profile
How your company is named on Google Business Profile matters. Google is enforcing strict naming guidelines for multi-location brands. Learn what you need to know.
Malin Dotevall Banks
Increase foot traffic to your stores using Facebook ads
Use Facebook Ads Manager to create location-based ads that drive foot traffic to your stores, from setting objectives to selecting the right audience.
Malin Dotevall Banks
What Facebook isn't telling you about posting to locations
Facebook’s location posting tool may not reach your local audience as well as manual posts. Here’s why, and how PinMeTo’s Social Manager solves it.
Malin Dotevall Banks
How Lindex Increased Google Maps Views by 544%
Lindex took control of their store listings on Google, resulting in a 544% increase in Google Maps views and 30% more direct searches. See the full results.
Malin Dotevall Banks
How O'Learys Got 13.5 Million Unpaid Views with Local Marketing
O'Learys, a global chain of sports restaurants with locations in 13 countries, took control of its online presence and engaged local fans with local marketing. See their results.
Malin Dotevall Banks
5 Reasons to Digitise Paper-Based Advertising
Discover why shifting to digital flyers on local Facebook pages is cost-effective, eco-friendly, and more engaging for customers.
Malin Dotevall Banks
High online location views without ads | Scandic Hotels
Scandic hotels gets 640,000 views on Facebook and Google in the Swedish market - every single day, without spending a dollar on ads.
Malin Dotevall Banks
Use Google Posts to display your message right in the search results
Boost your business with Google Posts! Dive into the power of seasonal marketing on Google Business Profile and dominate search results.
Malin Dotevall Banks
Do you really know how much foot traffic Google drives to your stores?
Maximise your brand's online-to-offline foot traffic. With PinMeTo & Google's latest API, harness company-wide insights.
Malin Dotevall Banks
Conducting a successful Grand Opening in a saturated market
How STC gym launched a new location in a saturated market using local marketing on Google and Facebook, getting 545 likes and 47 direction requests on opening day.
Malin Dotevall Banks
Do you really hear your customers?
Not too long ago most companies did not have customer service for social media.
Malin Dotevall Banks
12 Tips on How to Use Google for Your Chain Business
Optimise your business presence on Google with expert tips: manage multiple stores, ensure accurate location details, engage with customers, measure insights..
Malin Dotevall Banks
7 Tips on how to use Facebook for your retail chain
Facebook is a powerful advertising platform. It helps you engage with existing customers and reach new customers in ways that weren’t possible before.
Malin Dotevall Banks
How fitness24seven Increased Their Daily Facebook Reach by 3486%
How PinMeTo helped Fitness24Seven increase their daily Facebook reach by 3486%.
Malin Dotevall BanksNews by Malin Dotevall Banks (7)
Apple Maps ads arrive with a strict, private rulebook
Apple's ad policy sets rules for its upcoming Maps ads: one ad per result, on-device data, banned categories. What multi-location brands should know.
Malin Dotevall BanksGoogle Business Profile appeals add evidence uploads
Google Business Profile now takes evidence uploads inside the appeal itself and moves the 10+ location bulk reinstatement question to the start of the flow.
Malin Dotevall BanksGoogle Posts adds scheduling and multi-location publishing
Google Business Profile can now schedule posts and copy a single update across up to 20 locations at once. Here is what the cap means for enterprise estates.
Malin Dotevall BanksApple Maps ads open this summer in the US and Canada
Apple's first ads in Maps are scheduled for summer 2026 in the US and Canada, with paid search placements and a new Suggested Places section.
Malin Dotevall BanksGoogle breaks out free local listings availability by region
Google now lists which countries support free local listings and which support local inventory ads, and the two differ. What it means for EU retail chains.
Malin Dotevall BanksReview survey 2026: 85% act on reviews, recency decides
Consumers read reviews more often and demand fresher ones in 2026, BrightLocal finds. For multi-location brands, review recency and replies now decide demand.
Malin Dotevall BanksGoogle review extortion scams hit multi-location brands
A wave of fake 1-star reviews followed by demands to pay for removal is hitting chains. Google now offers a dedicated form to report review extortion.
Malin Dotevall Banks