Skip to main content
MDB

Malin Dotevall Banks

Revenue Operations Lead

Malin is the Revenue Operations Lead at PinMeTo, contributing articles on local marketing, social media strategies, and digital presence management for multi-location businesses.

Expertise

Local Marketing Social Media Strategy Digital Presence Management

Articles by Malin Dotevall Banks (14)

Google Business Profile naming guidelines for multi-location brands
Multi-Location Google Business Profile How-to Guides

Google is laying down the law on company names on Google Business Profile

How your company is named on Google Business Profile matters. Google is enforcing strict naming guidelines for multi-location brands. Learn what you need to know.

Malin Dotevall Banks
How to create location-based Facebook ads for foot traffic
Social Media How-to Guides

Increase foot traffic to your stores using Facebook ads

Learn how to leverage Facebook Ads Manager to create location-based ads that drive foot traffic to your stores. This guide covers setting objectives, selecting audience, and more.

Malin Dotevall Banks
Facebook location posting vs brand page posting comparison
Product Updates Social Media

What Facebook isn't telling you about posting to locations

Discover why Facebook's location posting tool may not reach your local audience as effectively as manual posts and how PinMeTo's Social Manager can solve this problem efficiently.

Malin Dotevall Banks
Lindex store visibility results on Google Maps and Search
Listings & Citations Google Maps

How Lindex Increased Google Maps Views by 544%

Lindex took control of their store listings on Google, resulting in a 544% increase in Google Maps views and 30% more direct searches. See the full results.

Malin Dotevall Banks
O'Learys local marketing results on Google and Facebook
Multi-Location Industry

How O'Learys Got 13.5 Million Unpaid Views with Local Marketing

O'Learys, a global chain of sports restaurants with locations in 13 countries, took control of its online presence and engaged local fans with local marketing. See their results.

Malin Dotevall Banks
Smartphone displaying a digital flyer as an alternative to paper advertising
Social Media

5 Reasons to Digitise Paper-Based Advertising

Discover why shifting to digital flyers on local Facebook pages is cost-effective, eco-friendly, and more engaging for customers.

Malin Dotevall Banks
Scandic Hotels location marketing results on Google and Facebook
Social Media Industry

High online location views without ads | Scandic Hotels

Scandic hotels gets 640,000 views on Facebook and Google in the Swedish market - every single day, without spending a dollar on ads.

Malin Dotevall Banks
Google Posts displayed in search results for a local business
Google Business Profile

Use Google Posts to display your message right in the search results

Boost your business with Google Posts! Dive into the power of seasonal marketing on Google Business Profile and dominate search results.

Malin Dotevall Banks
Measuring foot traffic from Google to physical store locations
Product Updates

Do you really know how much foot traffic Google drives to your stores?

Maximise your brand's online-to-offline foot traffic. With PinMeTo & Google's latest API, harness company-wide insights.

Malin Dotevall Banks
STC gym grand opening local marketing results
Product Updates Social Media

Conducting a successful Grand Opening in a saturated market

How STC gym launched a new location in a saturated market using local marketing on Google and Facebook, getting 545 likes and 47 direction requests on opening day.

Malin Dotevall Banks
Social media customer engagement at local business locations
Social Media

Do you really hear your customers?

Not too long ago most companies did not have customer service for social media.

Malin Dotevall Banks
Google Business Profile tips for chain businesses
Multi-Location Google Business Profile How-to Guides

12 Tips on How to Use Google for Your Chain Business

Optimise your business presence on Google with expert tips: manage multiple stores, ensure accurate location details, engage with customers, measure insights..

Malin Dotevall Banks
Facebook marketing tips for retail chain businesses
Multi-Location Social Media How-to Guides Industry

7 Tips on how to use Facebook for your retail chain

Facebook is a powerful advertising platform. It helps you engage with existing customers and reach new customers in ways that weren’t possible before.

Malin Dotevall Banks
Fitness24Seven Facebook reach growth results with local marketing
Product Updates Social Media

How fitness24seven Increased Their Daily Facebook Reach by 3486%

How PinMeTo helped Fitness24Seven increase their daily Facebook reach by 3486%.

Malin Dotevall Banks