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PinMeTo - O'Learys takes local to the next level and reaps huge rewards

Andre 1 min read
  • Multi-Location
  • Product Updates
  • Industry

O’Learys, a global chain of sports restaurants with locations in 13 countries wanted to take control of it’s online presence and engage local fans. Not only did O’Learys understand the value of having all of their locations published on the largest social networks, maps, and search engines, they took things one step further and cultivated their local audiences with custom, relevant content. The results are staggering.

13,500,000 unpaid views on Google and Facebook in the last 30 days!

  • 380,000 new Facebook check-ins this year and almost 250,000 “likes” on their locations!
  • O’Learys showed up on Google and Google Maps 201% more often than before PinMeTo!

Google

Direct searches have increased by 75% from 145,985 to 254,747 each month. Indirect searches have increased by 33% from 430,046 to 572,331. See figure 1 below for the full graph.

Fig. 1 - O’Learys Google and Google Maps data showing increases in all categories

Fig. 2 - Google search results for “O’Learys” showing Google Maps locations for nearest O’Learys

Fig. 3 - Volume of monthly calls, website visits, and requests for directions for O’Learys on Google and Google Maps

Facebook

Fig. 4 - Number of unofficial pages removed by O’Learys and Likes and Check-ins collected

Fig. 5 - Paid and unpaid views on O’Learys brand page and locations on Facebook over the last 28 days

Fig. 6 - Growth in total Facebook “Likes” and Check-ins over time

Summary

A

Andre

Marketing Team

Andre is part of the PinMeTo marketing team, contributing articles on local marketing, social media strategies, and digital presence management for multi-location businesses.

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