What Facebook isn't telling you about posting to locations

When Facebook gave companies the ability to replicate posts made from their brand page to all of their locations in 2016 it seemed like a social media manager’s dream come true. Finally, there was a simple, intuitive way to post content at scale on Facebook and reach all of your local fans!

Something didn’t seem right…

We conducted a pilot study in September of 2015 where we manually posted content to a client’s location pages and what we found were posts made to locations performed around 75% better than the same content on the brand page in terms of likes, clicks, shares, views, and comments. But that’s not what we were seeing using Facebook’s tool. What we saw were far lower than expected results. Increasing the audience by posting locally should have made them much, much better. So we tried to figure out why there was such a difference.

What is actually happening

Facebook location pages. They are not separate posts, but rather one shared post with common metrics (likes, comments, shares).” Source: Facebook

How fans see your content in their news feeds

Reaching your local fans

That’s a ton of manual labor… Or is it?

If however you want to skip all that cutting and pasting and get straight to engaging your total audience at scale then we have your solution in the form of our Social Manager. It allows you to write one single message and create custom posts to one, some, or all of your local pages. See Fig.4 below.

Conclusion

Facebook is pushing engagement and local content. Posting relevant, interesting content on local pages seems to go hand in hand with this mentality. Regardless of all other factors, the simple fact that there is a huge, untapped audience who can see content for free should be enough to motivate any organization to do what they have to capitalize on this.

hello@pinmeto.com.