5 Reasons to Digitise Paper-Based Advertising

Black Friday is coming up, and many stores are offering deals before and after the day itself. Companies do everything they can to stand out and get the attention of customers. One of these ways is to send out custom flyers or weekly deals. PinMeTo sees this as a chance to save money, help the environment, and contact more potential customers all at once. Here are five reasons why we think every chain should make digital flyers and post them on the Facebook pages of their local stores, either to replace paper flyers or to add to them.

Quick Summary:

• Let your content go viral - Facebook posts to locations have 75% better engagement than brand page posts,
• Be available - Digital flyers posted on Facebook will be carried around in your consumer’s pockets,
• Today, more and more people are deciding not to open mail from companies that want to sell them something. A SvD story says that at least one out of every four Swedish homes has a sticker that says “ingen reklam tack” (no ads, please). That means that not just 1 in 4 Swedes, but 1 in 4 people with the power to buy will be missed.

Aside from how far you can see, it’s also important to think about how good the view is. “Fans” of a Facebook page are the people who have liked it. Those friends are the ones who might see a post from that page in their newsfeed. A study by Buffer found that 42% of the people who like a page do so to get a deal or special offer. In other words, people ask not to receive offers in the mail, but they take steps to get them on Facebook.

Enable customers to be your salespeople

article by SightLine, paper generates three times its weight in carbon dioxide and other greenhouse gas emissions. Why bother adding to the problem when your business can get the double positive effect of posting digitally?

As more and more consumers prefer eco-friendly purchase options you have the ability to position your company as a one that is conscience of its environmental actions. A recent study published by Unilever showed that a full 33% of consumers are now choosing to buy from brands they believe are doing social or environmental good. This means that you can potentially boost sales while simultaneously reducing cost and waste!

Offers on Facebook are available around the clock for smartphone users

reported that 92% of all people have access to a smartphone at home. That trend is expected to continue to increase as smartphones approach 1 to 1 parity with the Swedish population as a whole (see figure 3 - Swedish smartphone users, below).

Combining this information with mobile data usage suggests that not only is smartphone ownership on the rise, but people are using their phones more and more as well. How this impacts the paper flyer versus digital flyer conversation is this: A paper flyer will end up in the trash or at best, on a countertop somewhere.

Whatever your current costs are for printing and shipping paper flyers the cost of Facebook posts is zero. Creating and publishing a Facebook post costs nothing but time and more than likely, you already have a team creating digital content that can be used directly instead of being transferred to paper.

To Sum Up

Digital flyers posted to local Facebook pages cost less than print, reach a larger and more engaged audience, and make it easy for customers to share your deals with their own networks. For multi-location brands, switching from paper to digital is one of the simplest ways to scale local promotions while cutting waste. A local social media management tool can help you publish digital flyers to all your location pages from a single dashboard.