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Google is laying down the law on company names on Google Business Profile

Malin Dotevall Banks 1 min read

Originally published

  • Multi-Location
  • Google Business Profile
  • How-to Guides

How your company is named on Google Business Profile matters, and Google is taking action

Don’t reinvent the wheel!

Wrong, and here’s why. Google automatically shows the locations that are nearest to the customer when they do a google search or maps search. Generally speaking, the consumer could care less which store is the closest unless the offering differs drastically from store to store. Additionally, the address is always displayed in the results making the additional information redundant.

You’re sabotaging your own insights!

When you add location-specific words to your business name (like city names or neighbourhood tags), it becomes impossible to compare performance across locations in Google Business Profile Insights. Keep your naming consistent so you can measure what is actually working.

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Google takes over

If you have any questions on the subject or want help making sure your company is listed correctly, just give us a shout at hello@pinmeto.com! A listings management tool can help you keep naming consistent and compliant across all your locations.

MDB

Malin Dotevall Banks

Revenue Operations Lead

Malin is the Revenue Operations Lead at PinMeTo, contributing articles on local marketing, social media strategies, and digital presence management for multi-location businesses.

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Frequently Asked Questions

What are Google's naming guidelines for businesses on Google Business Profile?
Google requires that your business name on Google Business Profile matches your real-world name exactly. Adding keywords, location names, or promotional phrases to your business name violates Google's guidelines and can result in your listing being suspended.
What happens if you add keywords to your Google Business Profile name?
Adding keywords or location-specific words to your business name makes it impossible to compare performance across locations in Google Business Profile Insights. Google may also penalize or suspend listings that violate their naming guidelines.
How should multi-location brands name their locations on Google?
Keep the business name consistent across all locations, using only your official brand name. Google automatically shows the nearest locations to the customer, so adding city names or neighbourhood tags is unnecessary and can hurt your analytics and compliance with Google's policies.

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