Conducting a successful Grand Opening in a saturated market

On opening day the newest  STC gym in Gothenburg had:

• 545 Likes on Facebook
• 47 requests for directions

In addition, STC was under a non-competition clause until Jan 1st of 2016 so they could not advertise a new location prior to that date. So how could STC make sure that they stood out in the crowd and build buzz for their gym ahead of its opening?

Taking advantage of social networks and search engines

“It all comes down to who you need on your team and as a small company in a big market you really need to choose with precision. PinMeTo has given us the tools to remove unofficial content, manage our locations across the platforms in an easy to understand way and saved us a lot of time. All mixed together with a couple of good laughs.” - Peter Hedström, Head of Marketing STCThe results of these efforts were that on opening day the location had a daily reach of 98,238 and 545 likes on Facebook. Additionally, the gym had been searched for on Google 2,000 times with 47 requests for driving directions. All of this BEFORE the gym was even open for business.