Do you really know how much foot traffic Google drives to your stores?

Do you know for sure how many people Google is sending to your stores? Probably, if you have more than one store. That’s because you can easily find the information by going to your Google Business Profile account and looking at the Insights for your store. There, you’ll see requests for driving directions and Google Maps searches from the last 7, 30, or 90 days. Not hard.

But what happens if you have 5 stores? 50? 500? Chances are, no one in your organisation is sitting there loading page after page for each place and copying and pasting the data into a spreadsheet to find the answer. So, if your business is a chain or property of any size, you probably don’t know.

With Google’s Business Profile API, it’s possible to get company-wide insights by combining data from different locations and comparing them to see which ones do better and why. Google also makes it possible to gather historical data, which allows companies to look at long-term trends for the whole company or just one location. This means that for the first time, companies can track foot traffic from online to offline without having to run a special campaign, deal, or use some other tracking method.

PinMeTo provides their customers with Google Business Profile Insights tools that can be used across an entire business. Our listings management platform combines publishing and tracking tools so companies get a clear picture of past totals, the best-performing locations based on a number of factors, and trends in the form of activity graphs.

Using Data to Know Where And When to Engage

See if you can decide which sort of company is represented below just looking at the data trends. The answers will be in the captions.

Again, the information above explains worth more than it shows anything new. In this case, a company could think about whether adding outdoor seating to more places would be a good investment based on the fact that more people visit venues with outdoor seating in the summer.