Local Marketing, Marketing B2B

Smile | Dental care chain



“Smile Tandvård” is the largest private dental care chain in Sweden with 39 clinics over 34 towns, and is growing rapidly through acquisitions and opening of new clinics. Smile Tandvård belongs to Colusseum Dental Group which is one of the leading players in the European dentistry industry.


With the ever increasing number of local information platforms to optimise and keep up to date for more and more clinics, Smile Tandvård was struggling to effectively manage the online data of its almost 40 locations. They had to ensure their online listings were accurate and relevant, to be visible when local consumers searched online looking for a dentist to book. Moreover, since Smile Tandvård is a private health care service, and since each clinic operates and competes in its own local market, they are highly dependent on their customers opinion and local reputation. Therefore they were looking for a solution to effectively manage their location data and online customer engagement on the clinic level. 





Clicks to website increased



Clicks to calls increased



Facebook views increased




First of all, Smile Tandvård structured and corrected all their listings with the help from PinMeTo’s Customer Success Team, so all information was set up correctly on the largest networks such as Facebook, Foursquare, Google and Apple Maps. During this process all duplicates and incorrect location were removed from the networks. After the set up was done, Smile Tandvård could manage listings and reviews across all their store locations from just one platform so every single location can update their individual listings and distribute it across multiple platforms. 

If Smile Tandvård had not set up their information properly on Google, they would easily lose potential customers due to not showing up in indirect searches, for example when a patient moves to a new town and starts searching for a new dentist, and thus correctly managed location data helps to increase the level of inbound customers. And since Smile Tandvård started to use PinMeTo, the indirect searches have increased with +55.6%, website visits increased with 52% and number of customer calls directly after a Google search with 53.0%, contributing to one of the highest year-on-year organic growth per clinic in the entire Colusseum Dental Group.  


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