Clicks to website increased
Smile Dental SEO Case Study
About Smile Tandvård
Smile Tandvård is the largest private dental care chain in Sweden, with 57 clinics in over 44 locations, and is continuing to grow rapidly through acquisitions and opening new clinics. Smile Tandvård belongs to Colosseum Dental Group, which is one of the leaders in the European dentistry industry.
Challenge
With the ever-increasing number of local information platforms to optimize and keep up to date for a growing amount of clinics, Smile Tandvård was struggling to effectively manage its online data. They had to ensure their online listings were accurate and relevant, as well as visible in search results. Moreover, since Smile Tandvård is a private health care service, and since each clinic operates and competes in its own local market, they are highly dependent on their local reputations. Therefore, they were looking for a solution to effectively manage their location data and online customer engagement on the clinic level.
Results
2017-2019
Clicks to calls increased
+53%
Facebook views increased
+103%
Strategy
First, Smile Tandvård structured and corrected all their listings with help from PinMeTo’s Customer Success Team, so all information was set up correctly on the largest networks such as Facebook, Foursquare, Google, and Apple Maps. During this process, all duplicates and incorrect location were removed from the networks. After the set up was done, Smile Tandvård could manage listings and reviews across all their store locations from just one platform – so every location can update their individual listings, and distribute them across multiple platforms.
