“I use PinMeTo in my everyday work – it’s a complete tool for answering our reviews, publishing and scheduling on social media, and doing a quality check of our Google profiles.”
Sofia Svensson, Marketing Project Leader | Smile Tandvård
STAGE 2: Tailored Local SEO Enhancements
PinMeTo worked closely with Smile Tandvård to optimize their online presence with tailored Local SEO strategies. Their initial phase of optimizations focused on 10 clinics, with impressive results. The next steps involve extending these enhancements to all other clinics.
“Volume and ratings matter in getting attention on Google,” Sofia Svensson, Marketing Project Leader | Smile Tandvård
Review Generation Strategy
Smile Tandvård’s focus on generating and managing reviews has been key in enhancing their online reputation. Here’s how they achieved remarkable results:
Centralized Review Management:
The marketing team at Smile Tandvård took full ownership of managing the online reputation by answering reviews and personalizing their interactions with each patient. Sofia emphasized the importance of direct communication with patients, which significantly contributed to the positive outcomes.
“One of the optimized clinics, which initially had only 11 reviews, achieved 122 reviews in only 6 months, all with 5-star ratings,” pointed out Sofia.
The team also provided a comprehensive list of actionable steps for clinics to follow to generate reviews effectively on-site. This information was shared through the internal communication hub, ensuring all clinics were aligned with the overall strategy.
Encouraging Reviews On-site:
Smile Tandvård placed business cards or small papers with QR codes inside goodie bags containing items like toothpaste and toothbrushes, which patients received after their visits. This personal touch, combined with a prompt to leave a review, helped increase the number of positive reviews.
Since we have so many profiles to keep an eye on, we save time by answering all the reviews, comments, and questions at the same place. We can also see, just by a few steps, a quick summary of the insights of our reviews on an organization level as well as the clinics separately.
Sofia Svensson, Marketing Project Leader | Smile Tandvård
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Business Name, Address, Phone Number: Ensuring that all business information is accurate and up-to-date.
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Opening Times: Consistently updating and scheduling regular and special opening hours.
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Location Descriptions: Including detailed, keyword-rich descriptions and clear CTAs to enhance local SEO.
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Categories and Attributes: Setting precise categories and attributes to improve search relevance and accuracy.
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Fixing Broken Links: Ensuring all links on the website and Google Business Profile are functional and direct customers appropriately.
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Optimized Clinic Text: Enhancing website content with local keywords for better search visibility in dental clinic SEO.
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On-Page Optimization: Ensuring all on-page elements are optimized for local search.
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Offers: Posting relevant offers to attract local customers.
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Texts and Photos: Regularly updating texts and photos to keep the listings fresh and engaging.
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Publish Plan for Google Posts: Creating and scheduling regular posts to keep the audience informed and engaged.
