Smile Dental SEO Case Study

dental seo

About Smile Tandvård

Smile Tandvård is the largest private dental care chain in Sweden, with 57 clinics in over 44 locations, and is continuing to grow rapidly through acquisitions and opening new clinics. Smile Tandvård belongs to Colosseum Dental Group, which is one of the leaders in the European dentistry industry.

dental clinic seo


With the ever-increasing number of local information platforms to optimize and keep up to date for a growing amount of clinics, Smile Tandvård was struggling to effectively manage its online data. They had to ensure their online listings were accurate and relevant, as well as visible in search results. Moreover, since Smile Tandvård is a private health care service, and since each clinic operates and competes in its own local market, they are highly dependent on their local reputations. Therefore, they were looking for a solution to effectively manage their location data and online customer engagement on the clinic level.




Clicks to website increased



Clicks to calls increased



Facebook views increased


dental clinic local seo


First, Smile Tandvård structured and corrected all their listings with help from PinMeTo’s Customer Success Team, so all information was set up correctly on the largest networks such as Facebook, Foursquare, Google, and Apple Maps. During this process, all duplicates and incorrect location were removed from the networks. After the set up was done, Smile Tandvård could manage listings and reviews across all their store locations from just one platform – so every location can update their individual listings, and distribute them across multiple platforms.

With PinMeTo we managed to get control of our online presence for all our clinics. It’s very easy to use the tool, when adding new locations or handling location updates.

Filip Wallin, Marketing Coordinator - Smile