BEING AVAILABLE FOR NEW CUSTOMERS
One of the best things that can happen for your business is that a potential customer has already decided to do something new and in the process of searching for a provider, they find you! That’s the easiest customer you’ll ever get. No ads, no fuss, just make sure they can find you when the time is right.
However, chances are they’re not going to search for you by name, unfortunately. Heck, they might not even have heard of you before and only search for services your business provide. That’s why having correct and robust categories set is so incredibly important. The devil’s in the details so if you offer the best product in your category, you should let the world know it. If people google for your category you should be found there.