Uno-X Makes Car Wash & Petrol Listings Management Their Priority & Sees an Exponential Increase in Foot Traffic

Overview

In the Summer of 2021, we started working with Uno-X to help them manage their car wash and petrol listings and stand out from the competition. Now that over a year has passed, we want to talk about this case and look at the results from our close collaboration. 

Uno-X is the largest selfservice low-priced fuel chain in Norway, with nationwide coverage. At selected sites, they offer eco-friendly automated car wash, a concept very few others in the nation provide. They enjoy a lot of trust amongst the consumer market and have increased their market shares over the last years. The company believes in quick and effective decisions.

Fuel products in the industry are quite similar, therefore location and correct price are the main selling points for Uno-X and our competitors. The competition for the customers is tough with rapidly changing prices

Erik Glimsjø-Tvinnereim

The petrol industry has been heavily affected by several factors for a while now, and many petrol companies either stopped functioning or lost to their competitors. For Uno-X that was not an option.

The team was armed with market knowledge and expertise. They knew that the biggest challenge in this vertical is to find more customers because motorists are not loyal.

Proximity, lower prices, and better online presence are the key factors when motorists choose a petrol station. It’s rarely the brand.

So, the goal was clear - improve their local rankings and online presence. Erik Glimsjø-Tvinnereim, Marketing Manager at Uno-X Norway, shared some details about the initial challenge:

PMT: What problems or challenges were you facing that led you to seek out our product/service?

Erik: Uno-X's goal was to manage our location listings in one place to be effective and sure of their correctness. Included also the integration to networks that was “unreachable” without time-draining correspondence.

PMT: Why was this specific challenge a priority?

Erik: It is easy to manage our listings on Google Maps, but to be found on and easily manage all other networks was too time-consuming. As the petrol station’s location is a main selling point, our priority is to be visible on as many relevant networks as possible.

PMT: How was this problem impacting your business?

Erik: Our listings in different networks were often added and managed by personal user accounts not related to Uno-X. Several listings were incorrect, comments were not answered, and managing the listings was extremely time-consuming.

Looking at the insights from before and after Uno-X started optimizing their listings and networks with PinMeTo, we can easily see some measurable changes in key metrics like Google Searches, Views, and Actions. On top of this, the goal to reduce work time and the time spent on claiming or optimizing Uno-X listings has been achieved thanks to PinMeTo features and automation.

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