How ZIAJA Boosted Visibility with Online Listing Management in the Beauty Industry

Online Listing Management

ZIAJA, a leader in the Polish cosmetics market, is renowned for its pharmaceutical-grade, high-quality facial, body, and hair care products. With 160 locations across Poland, the company sought to enhance its digital presence and connect with customers through a comprehensive online listing management strategy to drive foot traffic and improve their digital discoverability.

Online Listing Management results

6 Months after PinMeTo Onboarding

 

The Challenges

Operating in the competitive beauty retail industry, ZIAJA encountered several challenges:

1. Maintaining Accurate Store Data

Managing location information for 160 stores across platforms like Google, Facebook, Apple Maps, and Bing came with many challenges. Inconsistent information risked confusing customers and reducing trust in their brand.

Listing Management Online

2. Increasing Search Visibility 

As mobile Google searches became a primary way for customers to find businesses, ZIAJA aimed for a strong presence in search results with high engagement and visibility.

3. Handling Customer Reviews

The growing volume of user reviews demanded a structured approach to efficiently manage and respond to customer feedback while maintaining a professional brand tone.

4. Ensuring Brand Consistency

ZIAJA faced the challenge of maintaining uniform branding and messaging across 160 locations without an excessive strain on internal resources.

The Solutions

To overcome these challenges, ZIAJA partnered with PinMeTo, implementing a suite of local marketing tools to enhance their online listing management alongside review handling and customer engagement.


1. Centralized Data Management

Using PinMeTo Listings, ZIAJA streamlined the process of updating and managing store data across major platforms. This allowed them to ensure accurate and consistent store information on all networks.

2. Enhanced Visibility

By leveraging PinMeTo’s local SEO capabilities, ZIAJA greatly improved their presence in mobile and desktop search results, increasing their discoverability for customers.

3. Efficient Review Management

With PinMeTo Reviews, ZIAJA handled customer feedback from all platforms through a single inbox, simplifying the process of reading, responding to, and tracking reviews. Pre-written templates and data insights further optimized their engagement strategy.

4. Actionable Insights

PinMeTo’s analytics provided ZIAJA with data to make informed decisions, track trends, and identify areas of improvement, all while enhancing their online listing management efforts.

Six months after onboarding PinMeTo, ZIAJA saw tremendous growth in their digital performance:

Product Overview_Menu

Mobile Search Views +48%

Listings_Menu

GMaps Views on Mobile +37%

Local Business Directory_Menu

Desktop Maps Views +40%

What Comes Next

The beauty retail industry demands a high level of trust and convenience from customers. Through PinMeTo’s solutions, ZIAJA succeeded in centralizing location management, streamlining review handling, and boosting their visibility across digital platforms.

By adopting a comprehensive online listing management strategy, ZIAJA not only resolved their operational hurdles but also strengthened their digital presence and connection with customers. 

Looking for an online listing management solution for your multi-location brand?

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