The Challenge: Scaling Location Control and Franchise Onboarding
Before using PinMeTo, Leid was facing operational hurdles when onboarding new partners and store locations. They needed to set up each location’s digital presence from scratch, while also ensuring consistency and compliance in their franchise location data management.
This meant a heavy burden on internal teams to manage Google Business Profiles, location verification, data accuracy, and franchise performance monitoring, all without a unified tool.
When onboarding new customers, a lot of elements need to be handled - like setting up Google Business Profiles and keeping things structured. PinMeTo helped us solve those issues.
Thommy Tellefsen, CEO | Leid
Handling Equipment Variation Across Locations
They also had to account for differences in rental inventory across their branches. Some locations carried only a handful of tools, while others offered dozens or more. Manually reflecting these differences in online profiles was time-consuming and made it difficult to optimize for hyperlocal search visibility.
By centralizing all location data in one platform, both Leid’s onboarding and support teams can efficiently manage the full lifecycle of a location, from setup to ongoing updates.
Location Listings Management
Leid uses PinMeTo Listings to control business data across Google, Facebook, Apple Maps, Bing, HERE, and more. Opening hours are now streamlined across locations, and their onboarding team uses a single system to push updates—saving time and ensuring consistency.
It helps us from the very beginning - establishing the location and then following up over time. We now have one place to track progress and manage everything.
Thommy Tellefsen, CEO | Leid
Google Review Monitoring
Leid’s central team monitors and responds to Google reviews from one place, helping them stay in control of their brand image across all locations.
Location-Level Conversations
With Conversations, their customer onboarding team can reply to direct messages and questions coming from Google Business Profiles, helping resolve questions and requests more efficiently.
It gives us an easier way to follow up with locations and franchisees. It’s a tool for both onboarding and ongoing management.
Thommy Tellefsen, CEO | Leid
There are two parts: the operational value - making it easier to manage - and the results value, which is the visibility we’re seeing on the customer side. Both are a great help.
Thommy Tellefsen, CEO | Leid
Leid continues to expand their plug-and-play rental model across Norway and sees PinMeTo as a key part of that growth. As their franchise location data management scales, having a consistent and reliable local search foundation enables them to grow faster without compromising visibility or operational control.
Next up, Leid is working with PinMeTo to launch branded local pages and a location finder to further support discoverability, improve the customer journey, and drive more store-level traffic from search.
Looking for ways to level up your franchise location data management?
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