PinMeTo entering a rapid growth phase

PinMeTo News



PinMeTo entering a rapid growth phase with new leadership and an investment lead by Cloud Capital and Spintop Ventures.

Leading search technology company PinMeTo is positioning itself for rapid scaling by appointing a new Chairman Of the Board, Daniel Soussan, and by a new investment round  jointly lead by Cloud Capital and Spintop Ventures. 

Cloud Capital’s Daniel Soussan has extensive experience scaling SaaS-companies, most recently with e-signature company Scrive, which last year appeared for the third consecutive time in the Deloitte Sweden Technology Fast 50.

PinMeTo is a fast-growing Saas company with global ambitions which ticks all the boxes to become a real success story. Cloud Capital has been a long-time owner of the company and is now scaling up both the financial commitment and the time commitment as I take over the chairman. I’m looking forward to working with the company's Board and management to achieve PinMeTo's high goals and expectations, says Daniel Soussan, Cloud Capital

The 20 MSEK round will enable PinMeTo to rapidly scale over the next two years from current offices in 7 countries to a presence across Europe and beyond. Joint leads Cloud Capital and Spintop Ventures will be joined by other existing investors including H&M and Lars Wingefors – PinMeTo’s first investor.

We’re are very satisfied with the development of PinMeTo both in terms of business and the new leadership structure allowing more bandwidth for both rapid growth and for new product and business innovation, says Sami Niemi, Spintop Ventures

Previous PinMeTo Chairman and CFO Henrik Schmidt will assume a new role as CEO. Co-founder and outgoing CEO Daniel Melkersson will transition to spearheading business development and innovation initiatives for PinMeTo.



“COVID has sped up the shift to online business, further accelerating the trends in place already before the pandemic. Companies who invest in making the shift now will continue to benefit from their digital storefronts post the Covid pandemic in the form of better customer experience, customer trust, and local engagement”, says Melkersson.


PinMeTo’s search technology allows brands with many locations to manage a wide array of tasks, profiles, and directories. During the COVID pandemic, many of these brands have struggled with the logistics of updating special opening hours, store offerings, and other frequently-changing information across regions with differing regulations. This has accelerated multi-location brands’ transition to digital and resulted in these brands turning to PinMeTo at a time when brands’ online presence is more important than ever.

PinMeTo will use the fund injection to continue its rapid growth by both opening new offices to establish new markets and by expanding the offices PinMeTo already has in Sweden, Norway, Denmark, Poland, Finland, Romania, and Portugal.


About PinMeTo

PinMeTo is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting them keep their business information up-to-date everywhere, manage their reviews, and maximize their social reach – all from one place.

Trusted by enterprise companies like 7-Eleven, Asics, Hertz, and hundreds of other brands, PinMeTo is quickly becoming a global leader among local SEO and search technologies.

For more information, reach out to:

Daniel Melkersson, Founder

+46 73 - 960 61 40 

Henrik Schmidt, CEO

+46 73 - 820 55 33




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