Our friends at Google have a habit of changing stuff, most times changes are small and hardly noticeable. Small changes that usually do not render any notification from Google. Larger changes are called Core Updates and with these Google will typically be open and transparent in their communication.
The last time Google released a Core Update was in September this year (2019) (link to tweet). A Core Update is a big enough change for it to be noticeable for us users (Google has more detailed information about it here). We feel it is important to point out that Google constantly change and update the inner workings of their Algorithms and other tools. Therefore if you work with things related to SEO and Local SEO it is important to understand that the details of rank and performance of a site or location is subject to change.
Sometimes when we read blogs and articles in the SEO world it seems like so called experts know everything there is to know about how Google operates. We like to remind ourselves (and others) that this is hardly the case. We know quite a bit but far from everything. Some things stay constant and known but a lot is unknown and also subject to intermittent change.
Since Google are fairly open about the foundation of what renders a decent rank it makes sense to start with the basics, that is simply delivering good content. We also know that the algorithm will change over time so it makes sense to plan for the long game and not be shortsighted on fixes that might work now but maybe hurt you in the future.
Examples from our customers
We looked through a lot of location data and found some interesting results after the last Core Update.
So, by now it should be obvious that Google rewards locations that have correct data as well as full compliance with their rules and regulations.
Wanna know more? Get in touch at firstname.lastname@example.org