PinMeTo - Inspiring brand responses to coronavirus

We want to highlight some positive changes brands are making to better serve customers during these uncertain times, when businesses have to adapt to stay afloat.

79 million more store visits compared to the same time last year.

Other methods of coping include setting aside special hours for particular groups. Many grocers, including Sweden-based Hemköp, are offering special early-morning open hours for elderly and other risk-group individuals to shop in a newly-cleaned store with fewer people around. The German-based multinational grocery chain ALDI has instituted a half-hour window every week in their UK stores, where workers in public health, police, and fire services can shop.

As many would-be travelers choose to cancel their travel plans – or are forced to, if the place they were planning to travel to is on lockdown – airlines are offering fee-free rebooking, even on non-rebookable tickets.

As the coronavirus situation continues, we’ll be watching for brands who are making positive changes themselves and inspiring their customers and community to do so too.