Guide: The difference between SEO and Local SEO


We’ve heard about Local SEO for quite some time, but it’s now more important than ever. If you’re a multi location business without a local SEO strategy, you’re losing out big time. According to a study, 75% of all Local Searches Become In-Store Visits. Can you afford losing that opportunity?

So, similar to ‘organic’ or “general” SEO, there are certain nuances of local SEO that marketers need to be aware of if they want to succeed in ranking their businesses locally. This guide touches on those topics.


The difference between SEO and Local SEO: Two cases. 

In the first case, a user wants information which may or may not result in them going to a specific location to buy a product. You might look for skincare tips, book reviews, hacks or whatever. In other words, purchase and local intent isn't clear yet.   

In the second case, the users intent to purchase is more obvious. They are looking for someone who can provide them for example the best café, nearest restaurant or closest gas station.

The last case is the reason why you should have a very strong Local SEO. It will lead to actual purchases, which is fundamental to local stores.

Study conducted by Burke and cited in the new LSA-Acquisio Report 2019

Study conducted by Burke and cited in the new LSA-Acquisio Report 2019

What is SEO? 

SEO refers to all the tactics, techniques and strategies you need to leverage to improve both the quality and quantity of traffic from organic search engine results pages (SERPs) to your website and landing pages. The ultimate goal of any SEO strategy is to rank first on page one of Google search results.

...and LOCAL SEO? 

Local SEO is the practice of optimizing your business online profile and searchability to rank high in local search results. This is one of the most effective ways to market your local business online.

Moreover, Local SEO is all about getting your location ranked higher on local SERPs. Simply put, Local SEO gives you an opportunity to promote your business to local users who are already looking for services or products you offer closest to them.

According to HubSpot, 71 percent of online users check out the location of a local business before they visit it for the first time. In other words, the higher your local search ranking, the more foot traffic you will get - which translates into more sales and more profitability. 



With this said, Mobile search has changed the world of search. People are more likely to do quick searches “in the moment” while they are running around town. Before, people searched on their desktops and planned their purchases long in advance. 

This is where Local SEO comes in. It helps your business get discovered, found and verified. So, we’ve said it before and we will keep saying it - keep your local listings details accurate and always up to date! Be relevant to your local customers, refresh your content and never ever forget to respond to reviews politely and quickly! 

Does it feel overwhelming? Do you have too many locations to handle manually? Drop us an email

Daniel Melkersson