Results on Google
Four years after starting to use PinMeTo, Fitness24Seven is still seeing improvements in their organic visibility. Comparing the yearly totals from 2018 to 2019, Fitness24Seven appearances in Google Direct searches – when people were searching “Fitness24Seven” – increased 257%.
But what’s even more valuable than being visible to people who are searching for you is being visible to people who are searching for something like you – consumers who are highly motivated to find a product or service you provide, and who haven’t yet decided on a provider. In Fitness24Seven’s case, this could mean people searching “gym near me,” which Google calls Discovery search.
Facebook Results
In 2015, Fitness24Seven discovered several Facebook pages with their brand name outside their control: fake user pages, with no branding or contact information, but lots of activity. None of the visits, comments, or check-ins were being made on Facebook pages under Fitness24Seven’s control.
PinMeTo helped Fitness24Seven set up a proper Facebook page for each of their local fitness centers, with correct business information and branding. Once that was done, all unofficial (fake) pages were removed by merging the duplicate pages into the official local pages. This moved the check-ins and likes from the fake pages to pages that Fitness24Seven owned.
Multiple-location businesses and organizations often struggle to effectively manage the online presences for all their locations.
A Listings Management tool like PinMeTo’s Listings can help set up location structures for multi-location brands across search, social, and map platforms.
Having a proper location structure provides both immediate and lasting improvements to organic visibility.
