XL-Bygg Construction Retailer | SEO Strategy

construction retailer seo

Scandinavia's largest construction retailer, XL-Bygg, has nearly 100 independent stores across Sweden. They needed an SEO strategy for easily managing and optimizing their local digital presence, to provide the best possible customer experience for new and existing customers.

construction seo


Step 1: Protect the brand
XL-BYGG verified every location listing, allowing them to make sure that the listings are properly branded and have correct business information.

Step 2: Update the locations
Once the location structure is in place, XL-BYGG can now quickly and easily update or correct local information across Google, Facebook, and other social media networks.

Step 3: Comply with the networks
XL-BYGG named all their locations according to the guidelines from Google, Facebook, and other networks.

Step 4: Boost SEO
Correcting categories, names, structures, images, and tags ensures the highest local SEO ranking possible for XL-BYGG.

We’ve been using PinMeTo to manage our local digital presence for over two years. The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies.

Olle Jonstoij, Digital Communicator at XL-BYGG

XL-BYGG seo case study


Since XL-BYGG began working with PinMeTo in the beginning of 2017, they’ve increased their Google views by 124%. Furthermore, their unpaid Facebook views increased by 180%, and Direct Google Searches by 35%.

Overall, XL-BYGG experienced double or triple digit growth in almost every category, meaning they’re now much more visible in search, maps, and social.


Google Maps Search Results

+124 %

Local Business Directory_Menu

Direct Google Searches

+35 %

Guide & Reports_Menu

Organic Facebook Views

+ 180 %

Curious to see if PinMeTo could help you see similar results?
Get in touch for a free report about your multi-location brand’s online presence!