Astghik Nikoghosyan
Growth Marketing Manager
Astghik writes about SEO, AI Optimization (AIO), and local growth strategies for multi-location brands, covering everything from managing listings to building stronger visibility in both traditional search and AI-powered discovery.
Expertise
Digital Marketing Local Business Listings Reputation Management SEO
Articles by Astghik Nikoghosyan (17)
Local SEO Multi-Location How-to Guides AI Search
GEO for Multi-Location Brands: The Complete Guide (2026)
Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.
Astghik Nikoghosyan & Marcus Olsson
Local SEO Multi-Location Reviews & Reputation Product Updates How-to Guides
Why Multi-Location Brands Need a Local SEO Management Software
The importance of local SEO management softwares & how PinMeTo helps multi-location brands | Tekpon’s podcast with Daniel Melkersson
Astghik Nikoghosyan
Listings & Citations How-to Guides Google Maps Apple Maps
Apple Business | How to Optimise Your Apple Maps Listings
Optimize your Apple Business listings to be visible for all Apple Maps & Siri voice search users. Learn the specifics of Apple Maps listings management.
Astghik Nikoghosyan
Google Business Profile Reviews & Reputation Social Media How-to Guides
How Can User-Generated Content Improve Your Google Business Profile Ranking
User-Generated Content (UGC) can affect your Google Business Profile ranking. Learn how to use customer reviews, photos, and comments to your advantage.
Astghik Nikoghosyan
Local SEO Google Business Profile Reviews & Reputation Listings & Citations How-to Guides
Google Business Profile Optimization | Where & How to Use Local Keywords
Learn what can affect your local rankings in 2022, and how to add keywords to your business listings strategically.
Astghik Nikoghosyan
Listings & Citations How-to Guides
What Are Local Business Listings & How Can They Help Your Municipality?
It's vital for municipalities to set up & optimize Local Listings for each service location. Learn how to build trust with the communities you serve.
Astghik Nikoghosyan
Google Business Profile Listings & Citations
Top Benefits of Google Business Profile Optimization for Municipalities
Google Business Listings help citizens & tourists find local libraries, hospitals, sports centers, and more. Learn how a municipality can benefit from this.
Astghik Nikoghosyan
Local SEO Google Business Profile Reviews & Reputation
Google Business Profile Optimization for Service Area Businesses
As a Service Area Business, you should set up a Google Business Profile to improve your local SEO results. Learn unique optimization tactics for SABs.
Astghik Nikoghosyan
Local SEO How-to Guides Industry
Petrol Near Me | How To Optimize Your Petrol Stations for Motorists
Drivers don’t care about the brand and no one is going to drive for 30 minutes to get to their favorite petrol station. They go for the nearest one.
Astghik Nikoghosyan
Google Business Profile Reviews & Reputation Listings & Citations
Top Risks of Not Claiming Your GMB Listings
Not claiming your GBP listings comes with repercussions for your business. Here are 10 risks you will be facing if you don’t claim your GBP listings.
Astghik Nikoghosyan
Local SEO
Google Announces 7 Local Search Updates
Google announced 7 new updates and features. Find out how it might affect your local business and what to do about it.
Astghik Nikoghosyan
Product Updates Listings & Citations Social Media
PinMeTo Partners With Eco-Movement EV Charging Station Real-Time Data Provider
Our collaboration with Eco-Movement is designed to provide real-time data about EV charging stations on all maps and give our clients full control over their listings.
Astghik Nikoghosyan
Local SEO Reviews & Reputation Listings & Citations Industry
The Specifics of Managing Gas Station Listings | Disloyal Customers as an Advantage
What are the specifics of managing gas station listings to improve local search results and local SEO rankings? What to do to increase foot traffic?
Astghik Nikoghosyan
Local SEO How-to Guides
Local Business Schema Markup | How to Improve Local Search Rankings in 2022
One sure way to achieve good SEO results in local markets is to apply tested and new local SEO technics. Start with schema markup.
Astghik Nikoghosyan
Google Business Profile Reviews & Reputation Product Updates
PinMeTo - Google Business Profile Is The New GMB
See why you should pay attention to Google’s new updates. Google My Business is now called Google Business Profile. More changes are comings soon...
Astghik Nikoghosyan
Local SEO Multi-Location Product Updates Listings & Citations
Google Posts Finally Available For Large Chain Businesses
Google just released an update in their API allowing businesses to post to multiple Google Locations at once through PinMeTo dashboard. Now you can share Google Posts in bulk via our Posts product.
Astghik Nikoghosyan
Local SEO Product Updates Listings & Citations
PinMeTo - Top Local SEO Ranking Factors You Need To Know
To improve your local ranking on Google and other search engines, you need to think of a strategy based on local SEO ranking factors. Learn what are the most important ranking factors both for Local Pack and localized organic search.
Astghik Nikoghosyan