Astghik Nikoghosyan
Growth Marketing Manager
Astghik writes about SEO, AI Optimization (AIO), and local growth strategies for multi-location brands, covering everything from managing listings to building stronger visibility in both traditional search and AI-powered discovery.
Astghik Nikoghosyan writes about Local SEO, Multi-Location, Google Business Profile, How-to Guides, Listings & Citations, AI Search, Reviews & Reputation, Product Updates.
Expertise
Articles by Astghik Nikoghosyan (19)
Google Business Profile Best Practices: The 2026 Playbook
Master Google Business Profile best practices in 2026 with data-backed strategies for multi-location brands to boost local visibility and drive conversions.
Astghik Nikoghosyan
How AI Overviews Are Changing Local Search in 2026
AI Overviews cut organic clicks by 58%. Learn the 5-step framework multi-location brands need to earn citations in Google's AI search results.
Daniel Melkersson & Astghik Nikoghosyan
GEO for Multi-Location Brands: The Complete Guide (2026)
Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.
Astghik Nikoghosyan & Marcus Olsson
Why Multi-Location Brands Need a Local SEO Management Software
The importance of local SEO management softwares & how PinMeTo helps multi-location brands | Tekpon’s podcast with Daniel Melkersson
Astghik Nikoghosyan
Apple Business | How to Optimise Your Apple Maps Listings
Optimize your Apple Business listings to be visible for all Apple Maps & Siri voice search users. Learn the specifics of Apple Maps listings management.
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How Can User-Generated Content Improve Your Google Business Profile Ranking
User-Generated Content (UGC) can affect your Google Business Profile ranking. Learn how to use customer reviews, photos, and comments to your advantage.
Astghik Nikoghosyan
Google Business Profile Optimization | Where & How to Use Local Keywords
Learn what can affect your local rankings in 2022, and how to add keywords to your business listings strategically.
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What Are Local Business Listings & How Can They Help Your Municipality?
It's vital for municipalities to set up & optimize Local Listings for each service location. Learn how to build trust with the communities you serve.
Astghik Nikoghosyan
Top Benefits of Google Business Profile Optimization for Municipalities
Google Business Listings help citizens & tourists find local libraries, hospitals, sports centers, and more. Learn how a municipality can benefit from this.
Astghik Nikoghosyan
Google Business Profile Optimization for Service Area Businesses
As a Service Area Business, you should set up a Google Business Profile to improve your local SEO results. Learn unique optimization tactics for SABs.
Astghik Nikoghosyan
Petrol Near Me | How To Optimize Your Petrol Stations for Motorists
Drivers don’t care about the brand and no one is going to drive for 30 minutes to get to their favorite petrol station. They go for the nearest one.
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Top Risks of Not Claiming Your GMB Listings
Not claiming your GBP listings comes with repercussions for your business. Here are 10 risks you will be facing if you don’t claim your GBP listings.
Astghik Nikoghosyan
Google Announces 7 Local Search Updates
Google announced 7 new updates and features. Find out how it might affect your local business and what to do about it.
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PinMeTo Partners With Eco-Movement EV Charging Station Real-Time Data Provider
Our collaboration with Eco-Movement is designed to provide real-time data about EV charging stations on all maps and give our clients full control over their listings.
Astghik Nikoghosyan
Managing Gas Station Listings at Scale
What are the specifics of managing gas station listings to improve local search results and local SEO rankings? What to do to increase foot traffic?
Astghik Nikoghosyan
Local Business Schema Markup | How to Improve Local Search Rankings in 2022
One sure way to achieve good SEO results in local markets is to apply tested and new local SEO technics. Start with schema markup.
Astghik Nikoghosyan
PinMeTo - Google Business Profile Is The New GMB
See why you should pay attention to Google’s new updates. Google My Business is now called Google Business Profile. More changes are comings soon...
Astghik Nikoghosyan
Google Posts Finally Available For Large Chain Businesses
Google’s API update lets businesses post to multiple Google locations at once. Share Google Posts in bulk through the PinMeTo dashboard.
Astghik Nikoghosyan
PinMeTo - Top Local SEO Ranking Factors You Need To Know
Build your strategy on the local SEO ranking factors that matter most, both for the Local Pack and localized organic search results.
Astghik NikoghosyanNews by Astghik Nikoghosyan (29)
Microsoft Clarity now splits AI citations by brand
Microsoft Clarity separates branded and non-branded queries in its free AI Citations dashboard, giving multi-location brands a clearer read on AI visibility.
Astghik NikoghosyanAI models search for the brands they already remember
A geoSurge study finds AI models search the web for brands they already know 3.2 times more often than ones they don't. Why it reshapes AI visibility at scale.
Astghik NikoghosyanWhat Google AI Mode quotes: a 15.7M-citation study
A Pillarbase study of 15.7 million Google AI Mode citations shows what gets quoted: full paragraphs that lead with the answer. What it means for brands.
Astghik NikoghosyanGoogle AI Overviews are inventing fake store closures
A Google AI Overview wrongly told searchers an Ontario bakery was closing. For multi-location brands, one false AI summary per site scales into real risk.
Astghik NikoghosyanGoogle review snippets bar undisclosed incentivized reviews
Google's review snippet rules now bar undisclosed incentivized reviews in your markup, and pages that break them can lose star-rating rich results.
Astghik NikoghosyanChatGPT gains Yelp reviews, ratings for local answers
OpenAI has licensed Yelp's reviews, ratings and photos so ChatGPT can answer local queries with that data. What the deal means for multi-location brands.
Astghik NikoghosyanGoogle updates crawl budget doc with conservative default
Google rewrote its crawl budget docs: every site now starts on the same conservative crawl limit, shared across all crawlers. Large sites should take note.
Astghik NikoghosyanGoogle puts Gemini 3.5 Flash-Lite behind AI Search
Google launched Gemini 3.5 Flash-Lite, its fastest, cheapest 3.5-class model, now coming to Search. Why the model behind AI answers matters to brands.
Astghik NikoghosyanGoogle says AI Search sends billions of clicks weekly
Google's Nick Fox says AI Search sends billions of weekly clicks to sites, without the data. What it means for local visibility at scale.
Astghik NikoghosyanGoogle turns on local inventory ads by default in Shopping
Google is turning on local inventory ads by default in Shopping campaigns and merging Shopping ads and free listings into one policy. What retailers must do.
Astghik NikoghosyanGoogle AI Mode shows ads on 1 in 3 commercial queries
A new SE Ranking study finds ads now appear on nearly one in three commercial Google AI Mode queries. What paid AI search means for multi-location brands.
Astghik NikoghosyanAsk YouTube AI search opens to all US desktop users
YouTube's conversational Ask YouTube search is now live for signed-in US desktop users, with wider rollout coming. Why video is becoming an AI search surface.
Astghik NikoghosyanGoogle's AI Search opt-out control expands beyond the UK
Google is extending the Search Console control that keeps content out of AI Overviews and AI Mode past the UK, with no penalty to classic search rankings.
Astghik NikoghosyanChatGPT's hidden routing changes which brands get cited
New research shows ChatGPT routes the same query through different backend search pipelines, and which one runs changes the sources it can cite.
Astghik NikoghosyanSearch Console adds social and video platform reports
Google Search Console now reports how your Instagram, TikTok, X and YouTube content performs in Search and Discover, a new measurement view for brand teams.
Astghik NikoghosyanChatGPT is becoming a storefront and most brands are absent
OpenAI added in-chat checkout to ChatGPT, but an analysis of 190,000 results found most restaurants absent from it, versus a small fraction on Google.
Astghik NikoghosyanStudy: AI shifts search demand, non-branded hit hardest
New Fractl and Search Engine Land research on 1 million keywords finds 29% of high-volume search demand in decline, with non-branded queries most exposed.
Astghik NikoghosyanChatGPT Thinking mode changes which brands get cited
A Semrush study finds only 25.6% of cited domains overlap between ChatGPT's Instant and Thinking modes, reshuffling which brands AI answers recommend.
Astghik NikoghosyanSearch Console logs first Generative AI report bug
Google confirms a June 24 logging error cut reported clicks and impressions in Discover and its Generative AI report. What multi-location teams should know.
Astghik NikoghosyanGoogle's Liz Reid on visibility in the AI search era
Google's head of Search says personalization can surface niche and local sources, and that AI click data is still thin. What it means for multi-location brands.
Astghik NikoghosyanMeta's AI Mode in Facebook Search changes discovery
Meta added an AI Mode to Facebook Search that answers with public posts, Groups, and Reels instead of links. What the shift means for multi-location brands.
Astghik NikoghosyanWhy weak local data costs multi-location brands demand
Multi-location brands quietly lose local demand when location data, opening hours, and per-location pages are thin or inconsistent. Here is the fix at scale.
Astghik NikoghosyanGoogle details how to control content in AI search
Google's AI Features documentation explains how brands decide whether their pages show in AI Overviews and AI Mode, and the snippet trade-off it carries.
Astghik NikoghosyanGoogle tests a web-only results button in AI Overviews
Google is reportedly testing a button inside AI Overviews that drops users into a plain web-results tab with no AI features. What it means for organic clicks.
Astghik NikoghosyanStudy: enterprise brands rank but vanish from AI Overviews
A 2026 Walker Sands benchmark found enterprise brands are cited in just 3% of the AI Overviews they qualify for, even when they rank well in Google search.
Astghik NikoghosyanSimilarweb: ChatGPT recommendations drive site visits
Brands recommended by ChatGPT win about 2.5 times more site visits within a week, Similarweb found, and most of that traffic hides inside branded search.
Astghik NikoghosyanGoogle rolls out the June 2026 spam update globally
Google has begun rolling out the June 2026 spam update worldwide and in every language. Here is what multi-location brands should monitor across the estate.
Astghik NikoghosyanSearch Console adds Generative AI performance reports
Google Search Console now reports impressions inside AI Overviews and AI Mode, giving multi-location brands their first dedicated view of AI search visibility.
Astghik NikoghosyanGoogle Analytics now pulls in Business Profile metrics
Google Analytics can now import Business Profile metrics like calls, directions and bookings into GA4, giving multi-location brands local data in one place.
Astghik Nikoghosyan