Search Console adds Generative AI performance reports

Google has begun rolling out Search Generative AI performance reports in Search Console, a dedicated view of how often a site’s pages appear inside AI Overviews and AI Mode. Google announced the reports on 3 June 2026 and expanded access to more sites on 23 June. It is the first time Google has broken out AI-feature visibility as its own report, closing a gap that has left brands unable to measure the part of Search now answered by AI.

What happened

According to Google Search Central, the reports show impressions within generative AI features on Search, such as AI Overviews and AI Mode, as well as generative AI features in Discover. They break the data down five ways: impressions (how often your URLs appeared in AI features), pages (which URLs appeared), countries, devices, and dates with hourly, daily, weekly, and monthly granularity. The data also stays in the overall performance report. Google is releasing the reports to a subset of websites first to gather feedback before a wider launch, and says it may add more metrics over time.

Why it matters

“Today, we’re excited to announce the launch of new Search Generative AI performance reports in Search Console.”

Google Search Central

Measurement has lagged behind the shift to AI answers. Brands could watch AI Overviews absorb queries that used to send clicks, but they had no reliable way to quantify it inside Google’s own tools. A dedicated impressions view, split by country and by page, finally lets teams see which content earns a place in AI answers and where.

What this means for multi-location brands

The per-country and per-page split is the useful part at scale. A central team running landing pages across many markets can now see which pages, and which countries, surface in AI Overviews and AI Mode, then concentrate effort where AI visibility is weakest. Treat this as a complement to local presence rather than a replacement: Search Console measures your web pages, so it sits alongside, not on top of, how your locations appear in Maps and Business Profile. Feed it into the work of ranking in AI search with Places AI, and pair it with location-level performance insights so generative engine optimization is measured market by market rather than guessed at.

The bottom line

For the first time, AI search visibility is a number you can track in Search Console, not a trend you can only sense. At enterprise scale, the country and page breakdowns turn it into something a central team can act on market by market, as long as the rollout reaches your properties.