API-Insights
api

Insights API

Bring network performance, reviews, and keywords into your own reports — automatically.

 

Trusted by Leading Brands Worldwide

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insights api

Clearer, Data-Driven Decisions

Pull impressions, views, clicks, calls, directions, ratings, reviews, and keywords directly from connected networks (Google, Apple, Facebook).

Combine these metrics with your BI dashboards to understand performance across locations and markets.

Why Brands Use Insights API

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Unified reporting across all locations and networks

API ICON - Efficiency

Up to 18 months of historical data (vs. 6 months in Google Business Profile)

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Access to Apple’s full library of 50+ metrics

API ICON - Factory

No manual exports, spreadsheets, or platform hopping

API ICON - Review

Understand customer sentiment through rating distributions & review text

API ICON - Twins

Track team performance (response rates & closing times)

API Insights data

What You Can Access

Performance Metrics

Visibility, searches, views, website clicks, calls, direction requests — available daily or aggregated.

Ratings & Reviews
  • Review text + your team’s replies
  • Rating distribution per location
  • Track reputation changes over time
Keyword Insights

See which search terms customers used to find your locations on Google.

Real-World Workflows

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Build your own BI dashboards

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Compare performance across regions or store types

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Monitor the impact of campaigns

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Identify underperforming stores quickly

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Develop incentives for local teams

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Track sentiment and review quality across all markets

API Insights Implementation

Easy to Implement

  • REST or GraphQL depending on endpoint
  • OpenAPI documentation
  • Example requests & live testing
  • Pagination & rate-limit guidance
  • Separate test & production environments
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Security & Governance

  • Scoped access & roles to control who can do what
  • Audit logging for every change
  • GDPR-aligned handling, ISO-27001-principled processes
  • Human-in-loop where networks require it (e.g., address verification, creating new locations)

PinMeTo API Suite 

Locations API is part of the PinMeTo API Suite, together with the Insights API and Media API. Connect all three to keep your location data, performance metrics, and media in sync between PinMeTo and your own tools. 

  • Locations API – automate and control location data across systems and networks
  • Insights API – pull impressions, clicks, reviews, and keywords into your BI stack
  • Media API – manage logos, covers, and location photos from your existing image tools

We were able to enhance our organic position on Google for generic keywords, such as 'Espadrille in Barcelona' and generated €130,000 of extra sales from Google-generated traffic alone in the first 6 months.

Ricard Llop Noriega

Head of Marketing

Toni Pons

We’ve received a customised offer, suitable for the organisational structure of AVIA, and the customer support was very helpful and friendly. As a result, we've got higher click rates and visibility on Google.

Samuel Hartmann

Brand & Project Manager Europe

AVIA

I sent a massive list of parkings, and after two weeks or so, Google Business metrics were like, boom, they skyrocketed. Not only in views or number of impressions, but the number of directions. It was like, maybe plus 1,000%.

Carlos Blommé de Lope

Head of Marketing

Aimo Park

Our consulting and content expertise perfectly complements Pinmeto's platform!

Scott Roemermann

Director of Owned Media

GroupM Sweden

...The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies

Olle Jonstoij

Digital Communicator

XL-BYGG

While managing 15 locations I was sitting and keeping track of them manually, it is so easy now when I can publish all the posts at the same time by just selecting the locations I need.

Helena Kryssman

Social Media & PR Manager

Capio

The communication was great because I was talking to just one person. The PinMeTo support team fills everything in your tool. It's easy.

Patryk Wichert

Head of Marketing

Epaka

Being able to just log on in the mornings and have everything consolidated into one location is just so easy, especially because we have 600+ stores and it's our job to oversee any community management there.

Leigh O' Mahony

Senior Content and Social Media Executive

Barnardo’s

With PinMeTo we managed to get control of our online presence for all our clinics. It’s very easy to use the tool, when adding new locations or handling location updates.

Filip Wallin

Marketing Coordinator

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PinMeTo has saved us a lot of time by giving us the tools to remove unofficial content and manage our locations across platforms in an easy to understand way, all mixed together with a couple of good laughs.

Peter Hedström

Head of Marketing

STC Gym

See how Insights API can power better decisions across your organization.

 

Learn How PinMeTo Can Level Up Your Local Business Listings Management