Insights API
Bring network performance, reviews, and keywords into your own reports — automatically.
Trusted by Leading Brands Worldwide
Clearer, Data-Driven Decisions
Pull impressions, views, clicks, calls, directions, ratings, reviews, and keywords directly from connected networks (Google, Apple, Facebook).
Combine these metrics with your BI dashboards to understand performance across locations and markets.
Why Brands Use Insights API
Up to 18 months of historical data (vs. 6 months in Google Business Profile)
Access to Apple’s full library of 50+ metrics
No manual exports, spreadsheets, or platform hopping
Understand customer sentiment through rating distributions & review text
Track team performance (response rates & closing times)
What You Can Access
Performance Metrics
Visibility, searches, views, website clicks, calls, direction requests — available daily or aggregated.
Ratings & Reviews
- Review text + your team’s replies
- Rating distribution per location
- Track reputation changes over time
Keyword Insights
See which search terms customers used to find your locations on Google.
Real-World Workflows
Build your own BI dashboards
Compare performance across regions or store types
Monitor the impact of campaigns
Identify underperforming stores quickly
Develop incentives for local teams
Track sentiment and review quality across all markets
Easy to Implement
- REST or GraphQL depending on endpoint
- OpenAPI documentation
- Example requests & live testing
- Pagination & rate-limit guidance
- Separate test & production environments
Security & Governance
- Scoped access & roles to control who can do what
- Audit logging for every change
- GDPR-aligned handling, ISO-27001-principled processes
- Human-in-loop where networks require it (e.g., address verification, creating new locations)
PinMeTo API Suite
Locations API is part of the PinMeTo API Suite, together with the Insights API and Media API. Connect all three to keep your location data, performance metrics, and media in sync between PinMeTo and your own tools.
- Locations API – automate and control location data across systems and networks
- Insights API – pull impressions, clicks, reviews, and keywords into your BI stack
- Media API – manage logos, covers, and location photos from your existing image tools
We were able to enhance our organic position on Google for generic keywords, such as 'Espadrille in Barcelona' and generated €130,000 of extra sales from Google-generated traffic alone in the first 6 months.
Ricard Llop Noriega
Head of Marketing
Toni Pons
We’ve received a customised offer, suitable for the organisational structure of AVIA, and the customer support was very helpful and friendly. As a result, we've got higher click rates and visibility on Google.
Samuel Hartmann
Brand & Project Manager Europe
AVIA
I sent a massive list of parkings, and after two weeks or so, Google Business metrics were like, boom, they skyrocketed. Not only in views or number of impressions, but the number of directions. It was like, maybe plus 1,000%.
Carlos Blommé de Lope
Head of Marketing
Aimo Park
Our consulting and content expertise perfectly complements Pinmeto's platform!
Scott Roemermann
Director of Owned Media
GroupM Sweden
...The tools, support, and expertise that PinMeTo delivers have helped us increase visibility, drive more foot traffic, and optimize our online strategies
Olle Jonstoij
Digital Communicator
XL-BYGG
While managing 15 locations I was sitting and keeping track of them manually, it is so easy now when I can publish all the posts at the same time by just selecting the locations I need.
Helena Kryssman
Social Media & PR Manager
Capio
The communication was great because I was talking to just one person. The PinMeTo support team fills everything in your tool. It's easy.
Patryk Wichert
Head of Marketing
Epaka
Being able to just log on in the mornings and have everything consolidated into one location is just so easy, especially because we have 600+ stores and it's our job to oversee any community management there.
Leigh O' Mahony
Senior Content and Social Media Executive
Barnardo’s
With PinMeTo we managed to get control of our online presence for all our clinics. It’s very easy to use the tool, when adding new locations or handling location updates.
Filip Wallin
Marketing Coordinator
Smile
PinMeTo has saved us a lot of time by giving us the tools to remove unofficial content and manage our locations across platforms in an easy to understand way, all mixed together with a couple of good laughs.
Peter Hedström
Head of Marketing
STC Gym