Local SEO

Articles and insights about Local SEO for multi-location brands

How Reviews Help Local SEO and Rankings

Does responding to Google reviews really help local SEO? Reviews impact a business’s search results more than most brands realize.

How Google Reviews, Star Ratings Impact Local SEO Rankings

See how PinMeTo helps multi-location brands manage listings, reviews, and local SEO at scale.

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP