PinMeTo - The value of Reviews

“When people talk, listen completely. Most people never listen.”

The research showed Google reviews from over 93,000 businesses in about 30 different industries. Including the number of reviews, average star rating, and also how both components factor with local rankings on Google. Another aspect was what star ratings were the most common in Google´s local ranking positions.

•    Almost 75 % of local businesses have at least one Google review.

•    Local businesses have 4.4 stars, on average.

With this said and with the numbers in hand, it’s fairly easy to see that businesses with more customer recurrence are more likely to receive more reviews and other businesses. Hospitality industries or businesses that in the old days would have a guestbook, is by default more likely to get reviews, good or bad.

As far as the effect of normal appraisals on local position, higher evaluations improve rankings. For example, organizations with a normal of 4.47 stars involved the best 3 positions, while those with a 4.46 rating held the 4-6 positions and 4.45 balanced the staying top 10.

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