Local SEO
Articles and insights about Local SEO for multi-location brands
The Death of the Google Monopoly: Preparing for the European AI Era
Opinion, with the data: AI Overviews cut top-result clicks by 58%, most EU searches now end without one, and in 2027 the EU forces Google to share its search data. Astghik Nikoghosyan on what it means for multi-location brands.
Astghik Nikoghosyan
Local SEO Ranking Factors 2026: A Practical Guide for Multi-Location Brands
A 2026 guide to local SEO ranking factors: Google's relevance, distance, and prominence, plus AI Overviews, review recency, and multi-platform strategy.
Astghik Nikoghosyan
What Are AI Overviews? A Simple Explanation for Business Owners
Understand AI Overviews in Google search results: what they are, how they work, and what they mean for your local business visibility.
Daniel Melkersson
How to Respond to Google Reviews at Scale Without Sounding Like a Robot
Manage review responses across dozens of locations without losing authenticity. Templates, timing, and a workflow for enterprise-scale review management.
Daniel Melkersson
What Is NAP Consistency? The Local SEO Fundamental Every Brand Needs to Get Right
NAP consistency - matching name, address, and phone number across every listing - is a core local SEO signal. Learn what it is, why it matters, and how to audit yours.
Daniel Melkersson
Google Business Profile Best Practices: The 2026 Playbook
Master Google Business Profile best practices in 2026 with data-backed strategies for multi-location brands to boost local visibility and drive conversions.
Astghik Nikoghosyan
GDPR-Compliant Local SEO Software for European Brands
Learn what GDPR compliance means for local SEO platforms. Evaluate vendors with our enterprise compliance checklist, built for European multi-location brands.
Marcus Olsson
7 Google Business Profile Updates That Matter in 2026
From AI-generated Q&A to algorithm changes, here are the 7 Google Business Profile updates in 2026 that multi-location brands need to act on now.
Malin Dotevall Banks
Apple Business: Driving Conversions on the Map
Apple Maps is the default on every iPhone, and claimed businesses get 30% more views. Here's why multi-location brands need to make Apple Business part of their operating model.
Björn Handell
The New Rules of Google Ranking in 2026 (For Multi-Location Brands)
Google's CEO and Head of Search just confirmed five things about how ranking works in 2026. Here's what each one means for multi-location brands, and how to adapt.
Daniel Melkersson
How to Manage Business Listings at Scale: A Step-by-Step Guide
Managing hundreds of business listings? Follow this 5-step workflow to keep location data accurate across 100+ networks, from audit to optimization.
Björn Handell
How AI Overviews Are Changing Local Search in 2026
AI Overviews cut organic clicks by 58%. Learn the 5-step framework multi-location brands need to earn citations in Google's AI search results.
Daniel Melkersson & Astghik NikoghosyanReady to boost your local visibility?
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