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Local SEO

Articles and insights about Local SEO for multi-location brands

What Meta's Muse AI agent means for your location data: white and orange headline over a dark navy scene with a drifting light wave
Local SEO Multi-Location AI Search

What Meta's Muse AI Agent Means for Your Location Data

Meta's Muse is the fastest-downloaded AI agent yet, and it already trips over stale local data. What Muse, Overture Maps, and open POI data mean for multi-location brands.

Marcus Olsson
Local content AI actually cites: three source cards with orange checkmarks connected to the headline, on a light blue background
Local SEO Multi-Location How-to Guides AI Search

How to Create Local Content That AI Search Engines Actually Cite

Optimize local content for AI search engines. Learn what makes AI cite your pages, plus a practical content audit framework for multi-location brands.

Marcus Olsson
A Monopoly-style board game where every property is a Google product, with a giant cursor as the playing piece, titled The gap: share holds vs clicks
Local SEO Multi-Location AI Search

The Death of the Google Monopoly: Preparing for the European AI Era

Opinion, with the data: AI Overviews cut top-result clicks by 58%, most EU searches now end without one, and in 2027 the EU forces Google to share its search data. Astghik Nikoghosyan on what it means for multi-location brands.

Astghik Nikoghosyan
Local SEO ranking factors 2026 blog cover: a team working in a modern office, with tags for proximity, reviews, listing accuracy, and local pages
Local SEO Multi-Location Reviews & Reputation How-to Guides AI Search

Local SEO Ranking Factors 2026: A Practical Guide for Multi-Location Brands

A 2026 guide to local SEO ranking factors: Google's relevance, distance, and prominence, plus AI Overviews, review recency, and multi-platform strategy.

Astghik Nikoghosyan
A person on a city shopping street holds up a phone, next to a mockup of a Google search for best coffee shop near me showing an AI Overview summary
Local SEO AI Search

What Are AI Overviews? A Simple Explanation for Business Owners

Understand AI Overviews in Google search results: what they are, how they work, and what they mean for your local business visibility.

Daniel Melkersson
Blog header reading How to respond to Google reviews without sounding like a robot, with a sample Google review and an owner response
Local SEO Multi-Location Google Business Profile Reviews & Reputation How-to Guides

How to Respond to Google Reviews at Scale Without Sounding Like a Robot

Manage review responses across dozens of locations without losing authenticity. Templates, timing, and a workflow for enterprise-scale review management.

Daniel Melkersson
Laptop displaying a map with location pins, representing local business listing management and NAP consistency
Local SEO Multi-Location Listings & Citations How-to Guides

What Is NAP Consistency? The Local SEO Fundamental Every Brand Needs to Get Right

NAP consistency - matching name, address, and phone number across every listing - is a core local SEO signal. Learn what it is, why it matters, and how to audit yours.

Daniel Melkersson
2026 Google Business Profile best practices playbook for multi-location brands
Local SEO Multi-Location Google Business Profile How-to Guides

Google Business Profile Best Practices: The 2026 Playbook

Master Google Business Profile best practices in 2026 with data-backed strategies for multi-location brands to boost local visibility and drive conversions.

Astghik Nikoghosyan
GDPR compliance shield for EU brands choosing a local SEO platform
Local SEO Multi-Location How-to Guides

GDPR-Compliant Local SEO Software for European Brands

Learn what GDPR compliance means for local SEO platforms. Evaluate vendors with our enterprise compliance checklist, built for European multi-location brands.

Marcus Olsson
Google Business Profile dashboard showing new 2026 features for multi-location brands
Local SEO Multi-Location Google Business Profile AI Search

7 Google Business Profile Updates That Matter in 2026

From AI-generated Q&A to algorithm changes, here are the 7 Google Business Profile updates in 2026 that multi-location brands need to act on now.

Malin Dotevall Banks
Person holding an iPhone on a busy shopping street — Apple Business conversion on the map for multi-location brands
Local SEO Multi-Location Apple Maps

Apple Business: Driving Conversions on the Map

Apple Maps is the default on every iPhone, and claimed businesses get 30% more views. Here's why multi-location brands need to make Apple Business part of their operating model.

Björn Handell
The new rules of Google ranking in 2026 for multi-location brands
Local SEO Multi-Location How-to Guides AI Search

The New Rules of Google Ranking in 2026 (For Multi-Location Brands)

Google's CEO and Head of Search just confirmed five things about how ranking works in 2026. Here's what each one means for multi-location brands, and how to adapt.

Daniel Melkersson

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