Local SEO

Articles and insights about Local SEO for multi-location brands

Feb 4, 2019

How Reviews Help Local SEO and Rankings

A question that we regularly get asked is, does reacting to Google reviews really help our local SEO? Reviews impact the search results of a business more than most brands actually realize

Ian Brenna-Lund

The impact of Google reviews and star ratings on local SEO

Jan 8, 2019

Local SEO Reviews & Reputation Product Updates

PinMeTo - The value of Reviews

How Google Reviews, Star Ratings Impact Local SEO Rankings

Ian Brenna-Lund

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See how PinMeTo helps multi-location brands manage listings, reviews, and local SEO at scale.

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Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP