Marcus Olsson
Co-founder & Head of AI
Marcus is the Co-founder and Head of AI at PinMeTo. He writes about artificial intelligence, machine learning applications for multi-location businesses, and how AI-driven insights can transform local marketing and brand management at scale.
Marcus Olsson writes about Local SEO, Multi-Location, How-to Guides, AI Search, Google, Regulation, Apple, Accessibility.
Expertise
Articles by Marcus Olsson (3)
GDPR-Compliant Local SEO Software for European Brands
Learn what GDPR compliance means for local SEO platforms. Evaluate vendors with our enterprise compliance checklist, built for European multi-location brands.
Marcus Olsson
How to Make Your Multi-Location Website Agent-Ready in 2026
Make your multi-location website discoverable by AI agents. Practical guide to Content Signals, Markdown content negotiation, MCP Server Cards, and WebMCP for 2026.
Marcus Olsson
GEO for Multi-Location Brands: The Complete Guide (2026)
Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.
Astghik Nikoghosyan & Marcus OlssonNews by Marcus Olsson (15)
EU set to fine Google over search self-preferencing
The European Commission is expected to fine Google for search self-preferencing under the Digital Markets Act. What the pending DMA ruling means at scale.
Marcus OlssonOpenAI retires ChatGPT Atlas browser on August 9
OpenAI is shutting down its Atlas browser and folding agentic browsing into the ChatGPT desktop app. Why AI surface consolidation matters for brand visibility.
Marcus OlssonGoogle adds AI disclosure labels to Search and YouTube ads
Google will flag ads built with AI across Search, YouTube and Discover in a How this ad was made panel, with on-ad labels where local rules require them.
Marcus OlssonApple loses EU court fight over DMA gatekeeper status
The EU General Court upheld Apple's gatekeeper status under the Digital Markets Act, keeping the App Store and iOS open to rivals. What it means at scale.
Marcus OlssonBrave's Place Search API undercuts Google Maps on cost
Brave relaunched its Place Search API at $5 per 1,000 requests, roughly 6 to 7 times cheaper than Google Maps Platform for places data at scale.
Marcus OlssonEU Accessibility Act enforcement reaches major retailers
French courts are enforcing the European Accessibility Act against major retailers, ordering Carrefour France to fix its site and app or face daily fines.
Marcus OlssonBing's AI citation surge was backfill, not new visibility
Microsoft says June jumps in Bing Webmaster Tools AI Performance data were backfill, as new Intents, Topics, Citation Share and Compare views roll out.
Marcus OlssonEU top court upholds Google's €4.1 billion Android fine
The EU Court of Justice dismissed Google's final Android appeal, confirming the €4.1 billion fine for abusing search dominance on mobile devices.
Marcus OlssonDMA: EU decision nears on Google search data sharing
The European Commission is expected to decide by late July how Google must share search data with rivals under the DMA, including AI chatbots.
Marcus OlssonEU moves to designate AWS and Azure as DMA gatekeepers
The European Commission takes a preliminary view that Amazon's AWS and Microsoft's Azure should fall under the Digital Markets Act. What EU brands should watch.
Marcus OlssonGoogle begins rolling out Top Stories in AI Overviews
Google has started showing a Top Stories carousel inside AI Overviews on developing topics. What the new content surface means for multi-location brands.
Marcus OlssonAI search routes users to your least accessible pages
AudioEye's 2026 Digital Accessibility Index finds AI search sends most traffic to interior pages that carry the most accessibility failures, EU sites worst.
Marcus OlssonEU Accessibility Act: digital platforms still fall short
Almost a year after the EU Accessibility Act took effect, new research suggests most digital services still fail blind and vision-impaired users online.
Marcus OlssonGerman court holds Google liable for false AI Overviews
A Munich court ruled Google is directly liable for false statements its AI Overviews make about businesses, because the summary is Google's own content.
Marcus OlssonGoogle: optimizing for AI search is still just SEO
At Search Central Live Milan, Google reiterated its guidance: content chunking, llms.txt and AEO/GEO tricks do not help. Quality content wins in AI search.
Marcus Olsson