Marcus Olsson
Co-founder & Head of AI
Marcus is the Co-founder and Head of AI at PinMeTo. He writes about artificial intelligence, machine learning applications for multi-location businesses, and how AI-driven insights can transform local marketing and brand management at scale.
Marcus Olsson writes about Multi-Location, AI Search, How-to Guides, Local SEO, Google, Data Privacy, Meta, Regulation.
Expertise
Articles by Marcus Olsson (5)
Agentic AI in Local Marketing: What It Is and What Brands Should Know
Understand agentic AI in local marketing: what it actually does, where it helps, and when to automate versus keep a human in the loop.
Marcus Olsson
Is Your Store Locator EAA-Compliant? A Checklist for Multi-Location Brands
The European Accessibility Act is now enforceable. Audit your store locator for WCAG 2.2 compliance with our practical checklist.
Marcus Olsson
GDPR-Compliant Local SEO Software for European Brands
Learn what GDPR compliance means for local SEO platforms. Evaluate vendors with our enterprise compliance checklist, built for European multi-location brands.
Marcus Olsson
How to Make Your Multi-Location Website Agent-Ready in 2026
Make your multi-location website discoverable by AI agents. Practical guide to Content Signals, Markdown content negotiation, MCP Server Cards, and WebMCP for 2026.
Marcus Olsson
GEO for Multi-Location Brands: The Complete Guide (2026)
Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.
Astghik Nikoghosyan & Marcus OlssonNews by Marcus Olsson (30)
Google Local Services Ads move to Google Ads from 2026
Google is folding Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns from August 2026, changing how calls are billed and reported.
Marcus OlssonChatGPT Ads Come to 31 European Markets on August 24
OpenAI is bringing ads to ChatGPT in 31 European markets on August 24, shown to free-tier users. Here is what the new paid AI surface means at scale for brands.
Marcus OlssonGoogle Performance Max adds local customer optimization
Google's local customer optimization prioritises Performance Max store-goal ads for nearby, high-intent shoppers. What it means for multi-location brands.
Marcus OlssonMeta's new crawler indexes the web for Meta AI answers
Meta now runs a crawler, Meta-WebIndexer, that indexes the open web to power Meta AI answers and can cite brand content. What it means at enterprise scale.
Marcus OlssonBusiness Profile in Gemini: not built for multi-location
Headlines say Business Profile in Gemini now works across locations. Google's own docs disagree: it stays single-profile and still skips the EEA and UK.
Marcus OlssonGoogle Maps turns Ask Maps into an AI ordering agent
Google's Ask Maps can now order food along your route through Square and Toast. What agentic, conversational Maps discovery means for multi-location brands.
Marcus OlssonUS Supreme Court ruling puts EU-US data transfers at risk
The Supreme Court ended FTC independence in Trump v. Slaughter, and noyb is calling on the EU to withdraw the Data Privacy Framework adequacy decision.
Marcus OlssonGoogle Ads API pilots secure access for manager accounts
Google is piloting Secure API Access for Google Ads manager accounts, letting owners allowlist which apps can run sensitive account and billing calls.
Marcus OlssonEU weighs ChatGPT as a Digital Markets Act gatekeeper
The European Commission is assessing whether ChatGPT meets the Digital Markets Act gatekeeper thresholds. What that could mean for brand visibility at scale.
Marcus OlssonGoogle Ads API to require passkeys from August 2026
Google will require passkeys to generate new OAuth refresh tokens for the Google Ads API from August 5, 2026, replacing password, SMS and TOTP sign-in.
Marcus OlssonEU fines Google €890 million under the Digital Markets Act
The European Commission fined Google €890 million under the Digital Markets Act for search self-preferencing and Google Play steering. What changes at scale.
Marcus OlssonGoogle Search ad revenue hits record as AI answers grow
Alphabet's Q2 2026 results show Google Search advertising up about 17% to a record $63.3 billion, in a quarter when AI Overviews and AI Mode kept expanding.
Marcus OlssonEU Digital Fairness Act stalls on scope as Commission splits
The EU's planned Digital Fairness Act targets fake reviews, dark patterns and addictive design, but the Commission is split on scope. What brands should watch.
Marcus OlssonMeta Business Agent: what it means for chains at scale
Meta's AI Business Agent answers customers across WhatsApp, Messenger and Instagram. Why a 100-location brand should treat it as governance, not a button.
Marcus OlssonEU orders Google to open Android AI and share search data
The EU's 16 July DMA decisions order Google to open Android AI features to rival assistants and share anonymised search data with rival search engines and chatbots.
Marcus OlssonEU set to fine Google over search self-preferencing
The European Commission is expected to fine Google for search self-preferencing under the Digital Markets Act. What the pending DMA ruling means at scale.
Marcus OlssonOpenAI retires ChatGPT Atlas browser on August 9
OpenAI is shutting down its Atlas browser and folding agentic browsing into the ChatGPT desktop app. Why AI surface consolidation matters for brand visibility.
Marcus OlssonGoogle adds AI disclosure labels to Search and YouTube ads
Google will flag ads built with AI across Search, YouTube and Discover in a How this ad was made panel, with on-ad labels where local rules require them.
Marcus OlssonApple loses EU court fight over DMA gatekeeper status
The EU General Court upheld Apple's gatekeeper status under the Digital Markets Act, keeping the App Store and iOS open to rivals. What it means at scale.
Marcus OlssonBrave's Place Search API undercuts Google Maps on cost
Brave relaunched its Place Search API at $5 per 1,000 requests, roughly 6 to 7 times cheaper than Google Maps Platform for places data at scale.
Marcus OlssonEU Accessibility Act enforcement reaches major retailers
French courts are enforcing the European Accessibility Act against major retailers, ordering Carrefour France to fix its site and app or face daily fines.
Marcus OlssonBing's AI citation surge was backfill, not new visibility
Microsoft says June jumps in Bing Webmaster Tools AI Performance data were backfill, as new Intents, Topics, Citation Share and Compare views roll out.
Marcus OlssonEU top court upholds Google's €4.1 billion Android fine
The EU Court of Justice dismissed Google's final Android appeal, confirming the €4.1 billion fine for abusing search dominance on mobile devices.
Marcus OlssonDMA: EU decision nears on Google search data sharing
The European Commission is expected to decide by late July how Google must share search data with rivals under the DMA, including AI chatbots.
Marcus OlssonEU moves to designate AWS and Azure as DMA gatekeepers
The European Commission takes a preliminary view that Amazon's AWS and Microsoft's Azure should fall under the Digital Markets Act. What EU brands should watch.
Marcus OlssonGoogle begins rolling out Top Stories in AI Overviews
Google has started showing a Top Stories carousel inside AI Overviews on developing topics. What the new content surface means for multi-location brands.
Marcus OlssonAI search routes users to your least accessible pages
AudioEye's 2026 Digital Accessibility Index finds AI search sends most traffic to interior pages that carry the most accessibility failures, EU sites worst.
Marcus OlssonEU Accessibility Act: digital platforms still fall short
Almost a year after the EU Accessibility Act took effect, new research suggests most digital services still fail blind and vision-impaired users online.
Marcus OlssonGerman court holds Google liable for false AI Overviews
A Munich court ruled Google is directly liable for false statements its AI Overviews make about businesses, because the summary is Google's own content.
Marcus OlssonGoogle: optimizing for AI search is still just SEO
At Search Central Live Milan, Google reiterated its guidance: content chunking, llms.txt and AEO/GEO tricks do not help. Quality content wins in AI search.
Marcus Olsson