Our Authors
Meet the team behind the PinMeTo blog — local SEO experts, content strategists, and marketing professionals sharing insights on multi-location brand visibility.
Lily Adamyan
Senior Content Writer at PinMeTo
Lily is a content marketer with 8+ years of experience. She's been a writer, strategist, and all-around content enthusiast, creating everything from punchy campaigns to well-researched articles. She loves the challenge of telling a good story, especially in B2B SaaS, where strategy and creativity meet to make an impact.
88 articles
Daniel Melkersson
CEO & Co-founder
Daniel is the CEO and Co-founder of PinMeTo. He writes about location marketing strategy, the future of local search, and how multi-location brands can leverage technology to drive foot traffic and customer engagement.
44 articles
Astghik Nikoghosyan
Growth Marketing Manager
Astghik writes about SEO, AI Optimization (AIO), and local growth strategies for multi-location brands, covering everything from managing listings to building stronger visibility in both traditional search and AI-powered discovery.
17 articles MDB
Malin Dotevall Banks
Revenue Operations Lead
Malin is the Revenue Operations Lead at PinMeTo, contributing articles on local marketing, social media strategies, and digital presence management for multi-location businesses.
14 articles
Björn Handell
Head of Strategic Partnerships
Björn is the Head of Strategic Partnerships at PinMeTo. He's spent years building the partner network that helps our clients show up on the platforms that matter. He writes about partnerships, alliances, and what it takes to grow as a multi-location brand.
3 articles EA
Erik Andersson
Marketing Team
Erik is part of the PinMeTo marketing team, writing about local SEO strategies and digital presence management for Nordic businesses.
2 articles
Marcus Olsson
Co-founder & Head of AI
Marcus is the Co-founder and Head of AI at PinMeTo. He writes about artificial intelligence, machine learning applications for multi-location businesses, and how AI-driven insights can transform local marketing and brand management at scale.
2 articles