Nos auteurs

Découvrez l’équipe derrière le blog PinMeTo : des experts en référencement local, stratégie de contenu et marketing qui partagent leurs analyses sur la visibilité des enseignes multi-sites.

Astghik Nikoghosyan

Growth Marketing Manager

Astghik writes about SEO, AI Optimization (AIO), and local growth strategies for multi-location brands, covering everything from managing listings to building stronger visibility in both traditional search and AI-powered discovery.

2 articles

Marcus Olsson

Co-founder & Head of AI

Marcus is the Co-founder and Head of AI at PinMeTo. He writes about artificial intelligence, machine learning applications for multi-location businesses, and how AI-driven insights can transform local marketing and brand management at scale.

2 articles

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Used to distinguish unique users	2 years	HTTP
_ga_*	Google Analytics	Used to persist session state and throttle request rate	2 years	HTTP
_gid	Google Analytics	Used to distinguish unique users	24 hours	HTTP

Name	Provider	Purpose	Duration	Type
__hssc	HubSpot	Tracks sessions and determines whether to increment the session number in __hstc	30 minutes	HTTP
__hssrc	HubSpot	Detects whether the visitor has restarted their browser	Session	HTTP
__hstc	HubSpot	Main HubSpot tracking cookie; contains domain, initial timestamp, last timestamp, current timestamp, and session number	6 months	HTTP
hubspotutk	HubSpot	Identifies a unique visitor and links form submissions to their contact record in HubSpot	6 months	HTTP
_gcl_au	Google Ads	Used by Google Ads to attribute conversions across sites	3 months	HTTP
__oppref	OpenAI Ads	Stores the ad click reference when you arrive from an ad in ChatGPT so a later conversion can be attributed to it	30 days	HTTP