Björn Handell
Head of Strategic Partnerships
Björn is the Head of Strategic Partnerships at PinMeTo. He's spent years building the partner network that helps our clients show up on the platforms that matter. He writes about partnerships, alliances, and what it takes to grow as a multi-location brand.
Björn Handell writes about Local SEO, Multi-Location, Apple Maps, Listings & Citations, How-to Guides, Google, Reviews, AI Search.
Expertise
Articles by Björn Handell (6)
Apple Business: Driving Conversions on the Map
Apple Maps is the default on every iPhone, and claimed businesses get 30% more views. Here's why multi-location brands need to make Apple Business part of their operating model.
Björn Handell
How to Manage Business Listings at Scale: A Step-by-Step Guide
Managing hundreds of business listings? Follow this 5-step workflow to keep location data accurate across 100+ networks, from audit to optimization.
Björn Handell
What Is Local Listing Management? A 2026 Guide
Local listing management keeps your business details accurate across Google, Apple Maps, and directories. Learn what it is, why it matters, and how to do it at scale.
Björn Handell
Apple Business Connect Is Now Apple Business: What to Know
Apple is merging Business Connect, Business Manager, and Business Essentials into one platform: Apple Business. What changes for multi-location brands.
Björn Handell
How to name locations on Google, hint, use storefront name
Lately we have noticed a few of our customers that give their locations and venues a custom name on Google that differs from the storefront sign.
Björn Handell
Why you need to get your special opening hours setup on Google
A while ago we tweeted that summer is coming up and so are many local and national holidays.
Björn HandellNews by Björn Handell (4)
Google doubles review restrictions for repeat violations
Google is extending Business Profile review restrictions for repeat fake-engagement violations, doubling the review block from one month to two.
Björn HandellGoogle bans incentivized reviews: the penalties at scale
Offering discounts, gifts, or points for reviews violates Google policy. For multi-location brands, one rogue local campaign can put the whole estate at risk.
Björn HandellGoogle Business Profile in Gemini: what it means at scale
Google added Business Profile management to the Gemini app. It is built for single-location owners and excludes the EEA and UK. Here is the enterprise reality.
Björn HandellUK orders Google to make search ranking fair and transparent
The UK's CMA is making Google rank search results on objective criteria, explain how ranking works, and give businesses notice before any major changes.
Björn Handell