Why you need to get your special opening hours setup on Google

A while ago we tweeted that summer is coming up and so are many local and national holidays. This means venues will have special opening hours, something that ideally should be shown correctly for all locations on all platforms such as Google, Facebook and Foursquare. This led to a few good discussions with our customers. In those conversations, we got a few questions about what sort of impact info about normal and special opening hours really has. How much actual effect does this have? We had a hunch but decided to try and look it up in more detail. For this blog post, we will only refer to Google Data but our research shows similar patterns on Facebook local pages and Foursquare. Turns out, it has a lot of impact!

Presented with these insights we researched a bit further and looked at actions taken on Google. That looked like this:

In conclusion For chains and stores, setting up your presence on other networks than your own web page is vital to help people find the front door of your venues. This is extra important for industries that see a spike during holidays. The days when people used just your web page is long gone, you need to have your data correct on Google, Facebook and Foursquare.