Lily Adamyan
Senior Content Writer at PinMeTo
Lily is a content marketer with 8+ years of experience. She's been a writer, strategist, and all-around content enthusiast, creating everything from punchy campaigns to well-researched articles. She loves the challenge of telling a good story, especially in B2B SaaS, where strategy and creativity meet to make an impact.
Expertise
Local Marketing Local SEO Content Strategy
Education
- MA in Digital Marketing, HTL, Barcelona, Spain
- BA in English and Communications, AUA, Yerevan, Armenia
Articles by Lily Adamyan (88)
Local SEO Multi-Location Reviews & Reputation How-to Guides AI Search
Why Google Reviews Are Being Removed in 2026 And What Brands Should Do About It
Learn why Google reviews are being removed in 2026 and discover strategies for maintaining authentic, trustworthy review signals across multiple locations.
Lily Adamyan
Local SEO Multi-Location Google Business Profile Reviews & Reputation AI Search
Local SEO Ranking Factors in 2026: How AI Changed Google Search Ranking
Discover how AI is transforming local SEO ranking in 2026. Learn how relevance, distance, and prominence boost multi-location visibility.
Lily Adamyan
Multi-Location Product Updates AI Search
Introducing Places AI: A New Starting Point for Local Presence
Discover Places AI by PinMeTo — an AI-powered tool that helps multi-location brands manage local presence, boost visibility, and drive results.
Lily Adamyan
Local SEO Product Updates Listings & Citations How-to Guides Apple Maps
Apple Business Connect in 2026: What Brands Need to Know
Master Apple Business Connect in 2026. Learn how to manage Place Cards, sync location data at scale, and use new features to drive local ROI.
Lily Adamyan
Local SEO Multi-Location AI Search
Looking Back at AI Search in 2025: What It Changed for AI Local Discovery in 2026
Discover how AI transformed local search in 2025, shifting from rankings to recommendations, and learn how brands can thrive in this new AI-driven landscape.
Lily Adamyan
Local SEO Multi-Location How-to Guides AI Search
How AI Search Really Works in 2026: Gemini vs. GPT (and How to Choose the Right AI Search Engine Optimization Tool)
Discover how AI search engines like Gemini and GPT are transforming local SEO and learn to optimize your brand for better visibility in 2026.
Lily Adamyan
Multi-Location Product Updates Social Media
PinMeTo + SpiderAds: Run Smarter Local Campaigns Connecting Verified Location Presence with High-performing Local ads
PinMeTo and SpiderAds streamline local marketing by combining organic reach with automated paid ads for multi-location brands.
Lily Adamyan
Local SEO Google Business Profile Social Media How-to Guides AI Search
How to Market a Local Business Online: 5-Step Guide
Market your local business online with a 5-step guide, covering Google Business Profile, local SEO, social media, AI tools, and centralized platforms.
Lily Adamyan
Local SEO Reviews & Reputation Listings & Citations How-to Guides AI Search Google Maps
How to Use AI to Rank in Google Maps: FAQ
Learn how AI can boost your Google Maps rankings through optimized listings, review analysis, and structured data for improved local visibility.
Lily Adamyan
Product Updates AI Search
Turn Locations & Insights Data Into AI Insights With PinMeTo MCP: Location Data AI Integration
Turn local data into AI insights with PinMeTo MCP. Optimize local marketing strategies and boost location-specific performance.
Lily Adamyan
Multi-Location Reviews & Reputation Social Media How-to Guides
IG Is Becoming a Local Discovery Channel: How to Optimize Instagram for Google Search
Optimize Instagram for local discovery to boost your brand's visibility and drive foot traffic with location tags, UGC, and consistent local presence.
Lily Adamyan
Multi-Location Product Updates Social Media
LinkedIn Posting Automation Is Here: Reach 1B+ Professionals, Stay Consistent, and Make Every Post Count
Automate LinkedIn posts for multi-location brands with PinMeTo. Schedule content, maintain consistency, and boost visibility effortlessly.
Lily Adamyan
Local SEO Multi-Location Listings & Citations How-to Guides AI Search
How to Win AI Search Before Your Competitors Even Notice: AI SEO Hacks
Lean AI SEO hacks to optimize your brand for AI-driven search results with clear structure, verified local listings, and strong trust signals.
Lily Adamyan
Local SEO Google Business Profile Listings & Citations How-to Guides Google Maps
How to Get Your Business on Google (and Get Found)
Learn how to get your business on Google, optimize your profile, and boost local search visibility with effective strategies and tools.
Lily Adamyan
Multi-Location Social Media
Facebook Page Structures for Multi-Location Brands: Detailed Comparison
Compare Facebook Page structures for multi-location brands: Individual Pages, Brand + Location Pages, and Global Pages for local marketing.
Lily Adamyan
Local SEO Multi-Location
30 Local Search Stats Every Multi-Location Brand Should Know
30 essential local search statistics and insights to help multi-location brands improve visibility, accuracy, and performance.
Lily Adamyan
Local SEO Multi-Location AI Search
AI Search Optimization in 2025: Five Must-Know Tactics for Multi-Location Brands
AI is rewriting the rules of search. Discover 5 tactical ways multi-location brands can boost visibility in AI Overviews, ChatGPT, and Perplexity.
Lily Adamyan
Local SEO Product Updates
PinMeTo and CIRRANTIC Partner to Optimize EV Charging Station Discoverability
PinMeTo and CIRRANTIC partner to enhance EV charging station discoverability with real-time data for improved driver experience and CPO visibility.
Lily Adamyan
Multi-Location Product Updates Listings & Citations Google Maps Apple Maps
Direct vs Third-Party Network Integrations: What's the Difference in Local Marketing?
Understand direct vs third-party network integrations in local marketing to make informed decisions for better visibility and listing control.
Lily Adamyan
Product Updates
PinMeTo Contributes Places Data to Overture Maps Foundation to Enhance Global Open Map Data
PinMeTo is among the first local marketing companies to contribute verified POI data directly to the Overture Maps Foundation.
Lily Adamyan
Local SEO Multi-Location Product Updates Listings & Citations
Foursquare’s Evolution: Why It’s a Game-Changer for Local Visibility
PinMeTo syncs verified business data to Foursquare, helping multi-location brands enhance local visibility across trusted POI platforms.
Lily Adamyan
Product Updates
PinMeTo Connects Verified Finnish Public Data to Google, Maps & More via PTV Integration
PinMeTo integrates with Finland’s PTV system, enabling public service authorities to publish verified location data across search and maps.
Lily Adamyan
Local SEO Multi-Location Reviews & Reputation How-to Guides
How to Ask for Google Reviews and Why They Matter More Than Ever
Learn how to get more Google reviews the right way. Boost local SEO, build trust, and drive action by knowing how to ask, manage, and leverage reviews.
Lily Adamyan
Local SEO Multi-Location Reviews & Reputation Social Media
Why Local Search Insights Are Your Brand's Secret Weapon for Visibility
Discover how local search insights reveal customer behavior, power smarter decisions, and help multi-location brands grow visibility and reputation.
Lily Adamyan
Local SEO Multi-Location Reviews & Reputation Product Updates
Unlocking Efficiency with Business Location APIs: How PinMeTo Enhances Your Location Data Management
Learn how business location APIs like PinMeTo's streamline data management, improve SEO, centralize updates, and enhance engagement.
Lily Adamyan.png?width=500&quality=80)
Multi-Location Google Business Profile Product Updates Social Media
Unlocking Customer Engagement: Google's WhatsApp and SMS Integration with Business Profiles
Discover how Google's latest update lets businesses integrate WhatsApp and SMS into Google Business Profiles, enhancing real-time customer engagement.
Lily Adamyan
Multi-Location Listings & Citations How-to Guides Apple Maps
Apple Business Connect: Your Ultimate Guide to Boosting Business Visibility
Learn how to optimize your brand on Apple Maps, Siri, and Wallet using Apple Business Connect. Discover the key steps to reach over a billion Apple users.
Lily Adamyan
Local SEO Multi-Location How-to Guides AI Search
How to Rank in AI Overviews: A Guide for Multi-Location Brands to Stand Out
Learn how multi-location brands can rank in AI overviews to boost visibility, build trust, and drive customers to locations.
Lily Adamyan
Local SEO Google Business Profile Reviews & Reputation Listings & Citations Apple Maps
Mastering Local Review Sites Listings: Proven Tactics to Drive Local Engagement
Boost local engagement by mastering review site listings. Uncover secrets to increase visibility, build trust, and turn online searches into real sales.
Lily Adamyan
Local SEO Google Business Profile How-to Guides
Navigating Google Business Profile Guidelines 2025: All You Need to Know for This Year
Discover the top Google Business Profile updates for 2025. Learn actionable tips to optimize visibility, enhance engagement, and dominate local search.
Lily Adamyan
Google Business Profile How-to Guides Apple Maps
Mastering Hyperlocal Marketing: Your Brand’s Secret Weapon for 2025
Master hyperlocal marketing for 2025. Learn how to optimize local presence, target ads effectively, and use data insights to boost visibility and drive foot traffic.
Lily Adamyan
Product Updates Google Maps Apple Maps
PinMeTo’s Direct Integration with Apple Business Connect: Seamless Visibility and Control for Your Brand
Boost your brand’s reach with PinMeTo's Apple Business Connect integration - real-time updates, deeper insights, and top Apple Maps visibility for every location.
Lily Adamyan
Local SEO Google Business Profile How-to Guides Google Maps
Why Your Business Isn’t Showing Up on Google Maps and How to Fix It
Discover why your business isn’t appearing on Google Maps and how to fix it! Learn essential optimization tips to improve your local search presence.
Lily Adamyan
Local SEO Multi-Location Google Business Profile Reviews & Reputation How-to Guides
Understanding Google Local Algorithm for Multi-Location Brands
Boost your multi-location brand’s visibility by mastering Google’s local algorithm. Learn actionable tips on optimizing your profile, reviews, and local SEO strategy.
Lily Adamyan
Local SEO Multi-Location Reviews & Reputation Listings & Citations How-to Guides
Local SEO Strategies: How to Boost Visibility for Multi-Location Businesses
Boost your local visibility with these proven SEO strategies for multi-location businesses. Optimize listings, leverage reviews, and enhance your online presence.
Lily Adamyan
Local SEO Multi-Location AI Search
What’s Bing Maps' Role for Your Local Visibility?
Discover how Bing Maps can boost your Local SEO. Get an overview of Bing Maps' role in enhancing local visibility for multi-location brands.
Lily Adamyan.png?width=500&quality=80)
Local SEO Multi-Location AI Search
SearchGPT in Local Search: What OpenAI's Innovation Means for Multi-Location Brands
Discover how SearchGPT is transforming local search for multi-location brands with AI-driven strategies to optimize visibility and customer engagement.
Lily Adamyan
Multi-Location Google Business Profile How-to Guides Google Maps
How to Measure Foot Traffic with Google Maps: A Guide for Multi-Location Businesses
Boost your business by tracking foot traffic with Google Maps. Learn how to optimize insights from Google Business Profile and drive more in-store visits.
Lily Adamyan.png?width=500&quality=80)
Multi-Location Reviews & Reputation Apple Maps
Apple Maps for Web: Enhancing Local Marketing Strategies
Discover how Apple Maps for Web enhances local marketing with broader accessibility, consistent user experience, and new opportunities for multi-location brands.
Lily Adamyan
Local SEO Multi-Location
Leveraging Overture Maps Foundation's Open Datasets for Enhanced Local Marketing
Discover how Overture Maps' free, high-quality data enhances Local SEO and customer experience for multi-location brands by...
Lily Adamyan
Local SEO Multi-Location Google Business Profile Listings & Citations How-to Guides
How to Clean Up Your Online Presence: Step by Step Manual for a Multi-Location Brands
Learn how to clean up your online presence in our step by step manual for multi-location brands. Step 1 is to conduct an online presence audit: assess your...
Lily Adamyan
Local SEO Google Business Profile AI Search
Local SEO vs. SEO: Navigating the Differences for Your Business
Discover the key differences between Local SEO and SEO. Learn how each strategy can boost your business's online visibility and attract targeted traffic.
Lily Adamyan
Local SEO How-to Guides Apple Maps
The Role of Voice Assistants in Local Search: How to Optimize for Voice Search
Optimize for voice search with Alexa, Siri, and Google Assistant. Learn strategies to boost SEO, drive traffic, and enhance local visibility for your business.
Lily Adamyan
Local SEO Multi-Location AI Search
How Google Search Generative Experience (AI Overviews) Will Impact Local Visibility of Multi-Location Businesses
Google has already rolled out its AI-generated overviews (formerly Search Generative Experience) in the US, and it is set to transform local search, particularly for businesses with multiple locations. Here's what this means for local marketing in Europe and how businesses can adapt.
Lily Adamyan
Local SEO Google Business Profile How-to Guides
How Choosing Right Google Business Profile Categories Can Transform Your Brand’s Visibility
Enhance your online visibility with Google Business Profile categories. Learn how to select the right ones and boost your brand's local SEO.
Lily Adamyan
Local SEO Google Business Profile Social Media
The Power of UGC for SEO: 5 Strategies to Boost Visibility and Engagement
Explore 5 strategies to enhance SEO and engagement through user-generated content (UGC), a key to boosting local visibility and fostering community.
Lily Adamyan
Google Business Profile How-to Guides
Electric Vehicle Marketing: All You Need to Know to Attract More Customers
Learn how to drive EV market growth. Master digital ecosystem strategies to boost charging station visibility and attract more customers.
Lily Adamyan
Local SEO Multi-Location Google Business Profile How-to Guides
How to Monitor Local Rank for Multi-Location Businesses
Learn how to optimise your SEO strategy by monitoring local ranks, ensuring high visibility in 'near me' searches to drive traffic and offline purchases
Lily Adamyan
Local SEO Multi-Location Google Business Profile How-to Guides
Revealing the Potential of Google Business Posts for Enhanced Online Presence
Enhance your online presence with Google Business Posts. Learn benefits, tips, and SEO impact of Google Posts on multi-location brands' local visibility.
Lily Adamyan
Reviews & Reputation How-to Guides Industry
Why Monitoring Google Reviews is a Must For Restaurants: Online Reputation Management for Restaurants in 2024
Discover why monitoring Google Reviews is essential for restaurants in 2024 and learn strategies for effective online reputation management.
Lily Adamyan
Reviews & Reputation How-to Guides
How to Remove Fake Google Reviews: Step by Step Manual
Take action against fake Google reviews using our step by step manual. Learn to spot, report, and remove them, safeguarding your business reputation.
Lily Adamyan
Multi-Location Reviews & Reputation Social Media How-to Guides
The Power of Centralized Communication: Guide to Multi-Location Customer Engagement
Explore strategies for multi-location brands to manage online communication, from social media engagement to effective review management.
Lily Adamyan.png?width=500&quality=80)
Social Media How-to Guides
How to Protect Your Meta Business Account from Hackers
Secure your Meta business account from hacking. Learn immediate actions, spot phishing, enable 2FA, and update security settings by...
Lily Adamyan
Reviews & Reputation Listings & Citations How-to Guides Google Maps Apple Maps
How to Update Business Hours on Google and Apple Maps: Post-Holiday Manual
Learn how to update business hours on Google & Apple Maps: A step-by-step guide to enhance customer trust, satisfaction, and your online presence.
Lily Adamyan
Local SEO Google Business Profile Listings & Citations AI Search
50 Local Marketing Buzzwords 2023: A Year-End Recap
Discover 2023's top 50 local marketing buzzwords! Stay ahead in 2024 with insights on AI-driven search, hyperlocal strategies, and more.
Lily Adamyan
Reviews & Reputation How-to Guides Industry
Real Estate Reputation Management: Leveraging Google Reviews for Higher Reach
Boost your real estate business with savvy Google review management strategies. Learn how to enhance credibility, visibility, and client trust.
Lily Adamyan
Local SEO Reviews & Reputation Listings & Citations How-to Guides
Boosting Local SEO for Service Area Businesses: 10-Step Manual
Boost your SAB's local SEO with our 10-step guide: from optimising keywords to leveraging reviews, ensure visibility and engagement in every area by...
Lily Adamyan
Google Business Profile Listings & Citations How-to Guides Google Maps Apple Maps
How to List Your Business on Maps and How Long it Takes
Learn how to get your business listed on maps. Listing times vary per platform: Google Maps (up to 2 weeks), Foursquare (instant), Bing (5-6 days), Apple...
Lily Adamyan
Local SEO Reviews & Reputation
Does Responding to Reviews Help SEO?
Discover how responding to online reviews boosts Local SEO, influences Google rankings, and enhances visibility in this article.
Lily Adamyan
Google Business Profile Reviews & Reputation How-to Guides
How Does Google Merchant Center Work? All Businesses Need to Know
Showcase your products directly in search results by integrating Google Merchant Center with your GBP. Learn how to boost visibility and customer engagement by...
Lily Adamyan
Local SEO Google Business Profile How-to Guides
Google Business Profile: How to Optimise For Local Search
Discover the power of Google Business Profile in dominating local search. Learn tactics to enhance online credibility, engage with audiences, boost visibility...
Lily Adamyan
Local SEO Multi-Location Google Business Profile Reviews & Reputation
3 Onsite Tactics to Boost Local SEO: Using Local Business Schema Markup for Multiple Locations
Boost your local SEO with 3 powerful onsite tactics. Discover how local business schema for multiple locations can make each brand location gain local visibility by...
Lily Adamyan
Multi-Location Google Business Profile Social Media How-to Guides
How to Add Social Media Links to Google Business Profile
Optimise your Google Business Profile now by adding social media links! Enhance brand visibility and user interaction across multiple locations...
Lily Adamyan
Reviews & Reputation Social Media How-to Guides
Intro to eWOM Marketing: Leveraging Electronic Word of Mouth for Businesses
Discover how Electronic Word of Mouth can boost your brand. Learn how to leverage online reviews to gain strong online presence and consumer trust by...
Lily Adamyan.png?width=500&quality=80)
Google Business Profile How-to Guides
Google Business Profile Suspended? Your Quick Fix Manual
Struggling with a suspended Google Business Profile? Learn why it happens and how to fix it fast. Our easy guide helps you get back - Step 1 Read...
Lily Adamyan
Google Business Profile How-to Guides
New Google Business Profile Guidelines 2023: Everything You Need to Know
Stay updated with Google's 2023 Business Profile changes! Discover the key updates and understand how to leverage them for optimal online success...
Lily Adamyan
Google Business Profile How-to Guides Google Maps Apple Maps
Local Maps Marketing for Mobility Industry: Guide to Apple Maps, Waze and More
Stay ahead of competition with local maps marketing. Discover Mobility industry's game-changing strategies on Apple Maps, Waze, Google Maps & more.
Lily Adamyan
Google Business Profile Reviews & Reputation How-to Guides Google Maps
How to Verify Parcel Lockers on Google Maps
Boost your courier business by verifying parcel lockers on Google Maps! Learn how to increase visibility, build trust, and attract more customers by...
Lily Adamyan
Multi-Location Google Business Profile Listings & Citations How-to Guides Google Maps
Google Business Profile Name Guidelines for Multi-location Chains Explained
Understand Google's Business Profile naming guidelines for chains to maximise online visibility and compliance. Explore insights and practical examples...
Lily Adamyan
Product Updates Social Media How-to Guides
Shifting Direct Advertising from Paper-Based to Digital with PinMeTo
Shift your direct advertising form paper based to digital using PinMeTo Posts. Discover how to increase your revenue without extra advertising costs by...
Lily Adamyan-Works-with-PinMeTo.png?width=500&quality=80)
Product Updates How-to Guides
How Single Sign-On (SSO) Works with PinMeTo
Learn how to simplify login, enhance security, reduce IT support tickets, and ensure GDPR compliance through Single Sign-On (SSO). 61% of data breaches...
Lily Adamyan
Local SEO Google Business Profile Listings & Citations How-to Guides
Navigating GBP Challenges of Multiple Businesses Sharing the Same Address
Explore ways to optimise your Google Business Profile when sharing an address, manage duplicate listings, and enhance local visibility by...
Lily Adamyan
Multi-Location Google Business Profile Reviews & Reputation Listings & Citations How-to Guides
How to Rank in Google Local 3 Pack: A Comprehensive Guide
Learn effective strategies to rank in the Google Local 3 Pack and drive qualified leads to your business. A comprehensive guide for multi-location brands. Step 1...
Lily Adamyan
Local SEO Multi-Location Reviews & Reputation How-to Guides AI Search
Boost Local Visibility with 5 ChatGPT Prompts for Multi-Location Brands
Boost local visibility with 5 ChatGPT prompts designed for multi-location brands. Prompt 1: ''Craft a local SEO strategy for a multi-location [your...
Lily Adamyan
Social Media How-to Guides
The Power of FB Local Posts: Brand Pages vs. Facebook Location Pages
Increase your brand's online reach and engagement with Facebook location pages. Learn the benefits, winning tactics, and industry examples in this guide...
Lily Adamyan
Multi-Location Google Business Profile Reviews & Reputation How-to Guides
From Search to Store: Local Customer Journey Guide for Multi-Location Brands
Discover the 6 stages of local customer journey for multi-location brands. Increase online visibility and drive foot traffic by nailing each stage 1. Di...
Lily Adamyan
Local SEO Multi-Location Listings & Citations How-to Guides
The Ultimate Guide to Local Citation Building
Learn how to build powerful citations. Discover common local citation myths and 5 winning citation building tactics for multi-location brands 1. Audit...
Lily Adamyan
Google Business Profile Listings & Citations How-to Guides
New Keyword Metrics on GBP Insights: Why is This a Game Changer for SEO Specialists?
All you need to know on Google's new Keyword Metrics. Learn how to analyse user intent, improve targeting and optimise your listing for maximum engagement.
Lily Adamyan
Google Business Profile Listings & Citations How-to Guides Google Maps
The Power of GBP: How to Add EV Charging Stations on Google Maps
Learn how to add EV charging stations to Google Maps in 5 simple. Explore proven tactics for optimising EV charging GBP listings to attract more customers.
Lily Adamyan
Local SEO Google Business Profile Reviews & Reputation How-to Guides
EV Charging Marketing Strategy: 8 Tactics for EV Stations Local Search
Attract more customers and stand out in the EV charging market with our 8 local search marketing tips. 8 winning tactics to get ahead in 2023 1. Focus on…
Lily Adamyan
Multi-Location Reviews & Reputation How-to Guides
Effective Online Review Monitoring: All You Need to Know
Learn smart ways to monitor online reviews for multiple locations. Discover tricks for managing reviews, improving online reputation and driving foot traffic.
Lily Adamyan
Local SEO How-to Guides AI Search
The Role of ChatGPT for Local SEO: Is 2023 the End of Search Engines?
Is ChatGPT killing local SEO or revolutionising the SEO landscape? Find expert tips on how to use ChatGPT to improve your online presence in 2023...
Lily Adamyan.png?width=500&quality=80)
Local SEO Google Business Profile Listings & Citations How-to Guides
Local Search Marketing Explained
Learn how to reach more local customers through local search marketing. Discover tips and strategies for optimising your online presence to boost...
Lily Adamyan
Local SEO Google Business Profile How-to Guides
How to Boost Foot Traffic: 5 Costly Local SEO Mistakes to Avoid
Discover the 5 common and costly local SEO mistakes that could be driving customers’ foot traffic away from your business. 1. Underestimating…
Lily Adamyan
Local SEO How-to Guides
Local Landing Pages That Convert: 6-Step How-to Guide
Discover the 6-step guide to local landing pages that can land your business on the first page of the search results. Step 1: Research your ...
Lily Adamyan
Local SEO Google Business Profile Listings & Citations How-to Guides
Putting your business on the Map: The Power of Local Listings
Learn how to leverage Local listings and discover the key strategies for Local listing management that can skyrocket your business's local SEO...
Lily Adamyan
Google Business Profile How-to Guides
The Complete Google Business Profile Guide
Maximize Your Online Visibility with the Ultimate Guide to Google Business Profile. Step 1: Go to google business …
Lily Adamyan
Google Business Profile
What to Post on Your Google Business Profile
GBP, formerly known as Google My Business, lets you boost your business and online engagement by sharing Google Posts. But what should you share? We have 4 great ideas for your upcoming posts.
Lily Adamyan