50 Local Marketing Buzzwords 2023: A Year-End Recap

As we gear up for 2024, it’s important to reflect on the key terms and innovations that shaped the world of location marketing this past year. Notably, AI-driven technologies made a significant impact, changing how we approach and optimise for local search. Here’s a rundown of 50 buzzwords that every multi-location marketer should be familiar with today.

Fundamentals of Local Marketing

1. Hyperlocal Marketing:

The practice of optimising your business’s online presence to rank higher in local search engine results, increasing visibility among nearby customers.

3. Local Visibility:

Online Presence:

Local Schema Markup:

Implementing structured data markup to help search engines better understand and display information about local businesses.

7. Local Ranking Factor:

Elements influencing a business’s position in local search results, essential for effective local SEO strategy.

8. Location Pages:

Individual web pages representing each physical store location, providing specific details and enhancing local digital presence.

9. Local Landing Pages:

Web pages specifically designed for individual business locations, offering localized information and tailored customer experiences.

10. Local Keywords:

Geographic-specific terms in content and SEO strategies that target customers searching for services or products in a specific area.

11. Local (Three) Pack:

A prestigious position in Google’s search results, showcasing prominent local businesses.

12. Local Citations:

Online mentions of a business’s name, address, and phone number (NAP) on various platforms, including local business directories, websites, and social platforms.

Content Optimisation

13. Semantic Search Optimisation:

Content that resonates with the local audience’s preferences, language, and cultural nuances, improving engagement and relevance.

15. User-Generated Content (UGC):

Engaging images and videos that capture local audiences’ attention, enhancing appeal, and improving search rankings.

17. Mobile Optimisation for Local Content:

Claiming Google Business Profile:

The process of appealing against a suspension or decision made by Google regarding a business profile.

20. Google Business Profile Verification:

A number of categories in GBP listings aimed to accurately represent the business and improve relevance in search results.

22. Google Business Profile Attributes:

The process of informing Google about issues like misinformation, duplicate listings, or false reviews to maintain accurate business listings.

Local Customer Experience

24. Customer Journey:

The organisation of a business’s multiple store pages online, ensuring accurate and consistent local information across platforms.

26. Embedding Location Map:

Store Locator:

Multiple listings of the same location on a platform, which can confuse customers and negatively affect SEO.

29. Fake Reviews:

NAP Consistency:

Monitoring and addressing changes made by the public to your business listings on platforms like Google, which can lead to misinformation if not regularly checked.

Local Discovery

32. Branded Search:

Specific searches for a company by name, reflecting strong brand recognition.

34. Discovery Searches:

Advanced Technologies and AI

35. Generative Search:

Leveraging AI for optimising local search strategies, particularly in understanding and catering to user intent.

37. Bard:

Implementing AI-driven chatbots on local business websites for real-time engagement, customer service, and query resolution.

39. Predictive Local Analytics:

Integrating AR technology to create immersive experiences at physical locations, enhancing customer engagement.

41. Voice Search Optimisation:

Omnichannel Marketing:

Reputation Management:

eWOM (Electronic Word of Mouth):

Local Social Media Pages:

Strategies that combine SEO with paid advertising to maximize online visibility and attract targeted traffic.

47. CPC (Cost Per Click):

A metric used in digital advertising to measure the cost per thousand impressions, offering insights into the overall visibility and reach of an advertisement.

49. Engagement:

A metric to evaluate the effectiveness and profitability of marketing efforts.

To Sum Up