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Nudie Jeans Retail Local SEO Case Study

Retail Nudie Jeans Co.

See how Nudie Jeans Co. used PinMeTo to manage retail listings, remove duplicates, and boost discovery views across Google, Facebook, and Apple Maps.

Nudie Jeans Co.

The first step Nudie Jeans Co. took to make managing their many online listings easier was integrating all the brand’s locations into the PinMeTo platform. PinMeTo’s Customer Success Team ensured all the store information was correct on the largest networks such as Facebook, Foursquare, Google, Here, and Apple Maps.

Through PinMeTo’s partnerships and relationships with key directories, PinMeTo was able to identify and remove duplicates and inaccuracies, then add correct new listings with accurate and up-to-date business information. Nudie Jeans could now maintain the online presence for all their locations from one place.

Along with the trends in customer behavior – where in-person store visits increasingly begin online – it thus became important to find an effective way to share uniform and accurate information. PinMeTo was the perfect solution for this!

– Ben Lundberg, Retail Manager Europe at Nudie Jeans Co.

Why are Discovery Views important?

Discovery Views are counted every time the company is visible in general search terms on either Google or Google Maps. It is favourable for a company to be visible in Discovery searches because it enables reaching customers who haven’t yet decided on what product they want to buy.

"As we opened more repair shops, administrative tasks took more and more time, diverting the focus from what we really want to do: service and jeans."

Ben Lundberg

Retail Manager Europe at Nudie Jeans Co., Nudie Jeans Co.

Frequently Asked Questions

How did Nudie Jeans Co. improve their local SEO?
Nudie Jeans integrated all store locations into PinMeTo, which identified and removed duplicate listings, corrected inaccuracies, and ensured uniform business information across Google, Facebook, Foursquare, and Apple Maps.
What are discovery views and why do they matter for retail brands?
Discovery views are counted each time a business appears in general (non-branded) search results on Google or Maps. They help retail brands reach customers who have not yet decided on a specific store or product.
How does PinMeTo help retail brands manage multiple store locations?
PinMeTo centralizes listing management so retail brands can update store information, remove duplicates, and maintain accuracy across all major directories from a single platform.
What challenges do fashion retailers face with online listings?
Fashion retailers with multiple locations often deal with duplicate listings, inconsistent store information, and time-consuming manual updates that divert focus from core business operations.
Can PinMeTo help retail brands during unexpected events like store closures?
Yes, PinMeTo enables brands to quickly update opening hours, temporary closures, and other critical information across all platforms simultaneously, keeping customers informed during unexpected situations.

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